While every blogger around might be familiar with Google AdSense, only quite a few are acquainted with (moreso, have actually used) Google AdWords. They’re fraternal twins, actually. While AdSense provides revenue for ad publishers like you and me, AdWords on the other hand provides the avenue for advertisers to market their products and services. And Google is the mother of all advertising machineries.
I was recently able to sign up for AdWords to check out just how powerful this program is all about. Once inside, you will be offered with a complementary set of tools to properly and efficiently run your ad campaign. It allows you to set how much you want to bid for a keyword when it is clicked and lets you choose how much you want to budget your funds on a daily basis. Lowest bid on a click is $0.05 but could go as high in the range of $80 for very popular keywords.
The Traffic Estimator approximates the CPC, average clicks per day and a potential budget for it if you want to be placed on top of the ads. These estimates are based on current advertiser rates. I tried keying in for “hosting” and it gave me numbers and stats in the double digits, proposing a daily budget that could buy you a brand new car if you want your ads to be always on top.
By using Google AdWords, one will fully understand the intricacies of Google AdSense. I will be posting more on the results of my experiment in the following weeks.
Wanna try AdWorks? I can get you a Â£20 free coupon. Just leave me a non-commercial email address (i.e. no Yahoo or any free email account).
Here’s the link: http://services.google.com/marketing/links/UK-OA-NETCRAF