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September 06, 2006

Google Adwords on Mobile Phones

I blogged something similar to these before and called it MobSense. Turns out Google has already thought of something closely similar and has now silently launched AdWords for Mobile.

Google Inc. has joined the mobile marketing playground with a wireless version of its AdWords service.

The Internet giant quietly launched the offering that allows AdWords customers to place marketing messages—including clickable links—in listings retrieved through Google’s mobile search service. AdWords customers can develop their own mobile advertisements and marketing campaigns, and can set daily budgets, establish scheduled marketing messages and pay only when consumers click the ad or call the business.
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The U.S. offering follows April’s launch of a similar service in Japan. Google is working to patent a system for click-through ad placements that determines the type of device being used and automatically takes a user to a mobile Web site or places a voice call, depending on the phone’s capabilities.

CPC might not be the way with phones but CPA could be a good model. Since the Philippines is the SMS capital of the world, should we expect Google to do more testing on our local networks?


4 Responses to “Google Adwords on Mobile Phones”

  1. Migs
    Twitter: mparazgmail.com
    says:

    While the Philippines may be one of the SMS capitals, we are definitely not the mobile web capital. So, Google will need to come up with something else for markets like ours who overwhelmingly use call/text only phones.

  2. Hanson So says:

    Google giving out free mobile ads is a very good idea! I’m going to test with azoogle ringtone campaigns. :) Since people who uses a mobile phone will definately be interested in ringtones. (most kids) Everyone should too! (fat profits!)
    Are you looking to reduce adwords cost on the regular one? I recommend you to take a look at http://get-google-ads-free.blogspot.com

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