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First official Apple Store opens in the Philippines

It’s finally here! The first official Apple Store in the Philippines has opened in Bonifacio Global City without much noise. This we confirmed after a chance encounter and quick interview with a Marketing Manager overseeing the operations of the store.

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apple-store-ph

The Apple Store is located inside the newly constructed Abensons BGC which is found in the corner of the 5th and 28th Street.

Construction began last year and was only completed in October of 2014. The store was curated by representatives from Apple headquarters in Cupertino, California (Manila Bulletin fist reported the Apple Store in December 8 14).

Abenson Global City boasts an expansive Apple Store, curated directly by Apple headquarters in Cupertino, California. The iPhone 6 is featured, alongside the MacBook line, iPad devices, Apple TV, and Apple accessories. source: MB

They spent an estimated Php50 million in the construction of the Store using the same special type of wood they’ve been using for the display tables (perhaps she was referring to the cost of constructing the entire Abensons Store rather than the one for Apple alone).

The first Apple Store in the Philippines is housed and managed by Abensons. A Genius Bar will be manned by Geniuses once they’re done with their training.

We first reported on a possible Apple Store Manila back in 2009 11 as mentioned by design company CB Engineers but was supposed to be housed in the proposed Philippine Stock Exchange in The Fort.

In 2012, a small group was formed to open Apple Philippines office in Manila 12 but they mainly interact with distributors and resellers.

Hiring of additional key employees continued until May 2014 which included a Channel Sales Manager, Channel Trainer and Education Development Manager Philippines.

However, the Apple website has no listing of an Apple Retail Store in the Philippines yet.

Updated: We received word that Apple PR is crafting a statement to clarify everything. We will share it once we get the statement.

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Avatar for Abe Olandres

Abe is the founder and Editor-in-Chief of YugaTech with over 20 years of experience in the technology industry. He is one of the pioneers of blogging in the country and considered by many as the Father of Tech Blogging in the Philippines. He is also a technology consultant, a tech columnist with several national publications, resource speaker and mentor/advisor to several start-up companies.

49 Responses

  1. Avatar for Samson Samson says:

    Please I am Samson. I need iPhone 7 plus with 128gb with silver colour. The price also

  2. Avatar for Samson Samson says:

    Please I am Samson. I need iPhone 7 plus with 128gb with silver colour.

  3. Avatar for vina ramos vina ramos says:

    hi good day may i please have your contact number please and thank you

  4. Avatar for Paul Paul says:

    Can you download nba any 2k in iphone4s?

  5. Avatar for MindYou MindYou says:

    Wow! More than one year and this article is still not updated. You mind deleting or updating this Abe to restore your credibility?

  6. Avatar for Boo Boo says:

    Masyado kang nagmamagaling Abe!

  7. Avatar for ozmoi ozmoi says:

    Sorry to burst everyone’s bubble, but unfortunately “Apple Shop” is only an Apple reseller.

    No Philippines on the official Apple web site on Apple Worldwide store list.

  8. Avatar for ching ching says:

    appleshoppe kaya cya not apple store

  9. Avatar for bobong bobong says:

    its a shop not a store!

  10. Avatar for Boo Boo says:

    Wow. credibility gone.
    Puro sponsorship nalang ba para sa articles?

    Walang basis tong article. it’s not an actual apple “store” and it definitely is not the first apple “shop”.

    Yuga, Abe… anyare sayo at sa team mo?

  11. Avatar for fanatic fanatic says:

    Apple is the best lalo n ung pagaasist ng mga taga avant abenson i bought there nice service very detailed

  12. Avatar for baby stroller baby stroller says:

    SAMSUNG ata ung kabila na part… ung nasa likod nung pic nung daddy na may baby stroller.

  13. Avatar for Shogo Amakusa Shogo Amakusa says:

    Getting tired of your shit Yugatech.

    http://yahoo-ph-news-technostorm.tumblr.com/post/1055916*****/is-apple-abenson-bgc-first-apple-store-philippines

  14. Avatar for Boooo Boooo says:

    Its an Apple Shop!

  15. Avatar for YRAG YRAG says:

    Mr. Hans Sy of SM attempted to bring Apple store in the Philippines, unfortunately he failed… This is not an Apple Store!!!!!!!!!!!!!!!!!!!!!!!!!!

  16. Avatar for Chase Chase says:

    Definitely not an “official” Apple store. Small space (granted bigger than the Samsung one beside it), has all the products on display, no Apple Geniuses.

    And of course, the confirmation from the guy I inquired if they have stocks of the 128GB variety, “Are you guys the official store, or just a reseller?”

    “Reseller lang po ma’am”.

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