Last week, Microsoft put out an ad about a lady who wanted to buy a 17″ laptop for under $1,000. Not finding a Mac for that price, she quipped “I’m just not cool enough to be a Mac person“. That line hit a major nerve among Mac fans for reasons I don’t really understand.
Obviously, the only Apple laptop that’s under $1,000 is the 13″ Macbook. Lauren, the girl on the commercial, ended up getting a 17″ HP Pavillion for $699.
The “I’m a Mac and I’m a PC” ads were started by Apple, depicting PC users as boring fat, bald guys in their 40s. Those were a series of ads hitting the PC population but we haven’t heard of any uproar similar to this one.
Microsoft fought back with their own “I’m a PC” ad later on and even had that one by Bill Gates and Jerry Seinfeld.
What’s most surprising about this ad is that it’s true — the price range for Macs ($999 to $2,799) are just beyond the reach of a lot of people who wanted laptops for simple tasks like word processing and surfing. That’s why netbooks, mostly under $500, are very hot in the market today.
The real winner here is Intel — buy a Mac or buy a PC, they both have Intel inside.





I’m a mac addict
Twitter: Filpolitics
says:
hehehehe. Great point Abe. Saw this commercial almost a week ago and had me laughing really hard.
I’m sorry to offend Mac users but I can’t really get the wisdom why you need to purchase a 50k+ laptop when you can purchase a 30k laptop with powerful specs. If you’re looking for music or video editing capability, buy a software and upgrade the laptop instead of spending tons on Mac.
I find this ad really effective, just hearing the reactions form the mac users is proof of it. Bottom line PC’s are much more affordable with similar hardware like the macs.
If you’ve got money to burn they good for you, I just don’t really see why mac users are hostile towards such a simple ad… which states the a fact.
haven’t really heard a very legitimate explanation regarding the PC problems they’re always crying about, it looks as though the user had more something to do with the problems they’re whining.
I don’t have any problems with fixing my own problems in my system. Mac are just not affordable for me. If money is not a problem, I’ll buy one. and I will not say because PC is crap,shit,virus-loaded,unstable or whatever.
I’m a Mac user, but I find the whole PC vs Mac debate to be quite silly.
@ Abe –
They add sales tax to internet purchases in the U.S. these days. For example, I almost ordered a Dell Studio to have it shipped to California, and the tax is already 10% (and will rise to 12% this April).
@anne, oh I thought that internet sales tax break has been extended by Congress? Or is it state by state?
Well.. I am still a PC
It’s just all about this “packaging”…they spent millions of money for ads. That works!
I do agree, they both have Intel Inside…that’s cool!
That’s an awesome ad! No frills, unpretentious, very real! AND TRUE!
Oh, and I’m a Mac user.
@Anne and Abe
Sales tax is charged for internet orders if the merchant where you ordered has a business presence or is registered in the state you are getting the item shipped to.
Dell likely has presence in all 50 states.
Buy from Amazon, they only charge in WA, ID and a couple other places.
If you haven’t used a Mac, your comparisons are merely based on specs.
The problem with MS and PC manufacturers is that they sell affordable laptops with substandard specs with Vista running on top. And they wonder why people complain that Vista is slow.
Look at it from this point of view:
Apple does not charge an exorbitant amount for a laptop that has very good specs. Apple is merely ensuring that at the price you get and pay for, you are getting value because it performs well enough for your tasks and does thus your computer will not slow you down.
Why should I pay for a brand new 40K PHP laptop with a generation old Core 2 Duo with only 1GB of RAM with Vista Premium running on top? That just doesn’t make sense. Everyone knows that Vista eats approximately 60% of RAM after it starts up.
At least when I buy a 71K PHP Aluminum MacBook, I am getting the newest Core 2 Duo processor with at least 2GB of RAM, iLife and a pretty looking computer that is sleek and solid – not that flimsy plastic! The OS performs as it should and does not get in the way of a user and it’s virtually a worry-free experience
Well, if you could not afford a real mac I guess you can just venture into hackintosh. It is Mac on a PCs body.
This setup gives you the best of both worlds minus the cost. The retail OSX will just cost you about 5000 bucks. Setting it up is another thing though.
that is if you dont know how to build your own pc for an affordable price.
shes an actress… there is already 2nd Microsoft laptop hunter.. bothe lauren and giampaulo purchased HP machines, anyone sensing a trend?
I’m not a mac person myself. More of a PC type
What’s wrong with these people, I enjoy both, they both have their strength and their weakness, but I agree Netbooks are getting the boatload of consumers. But for prosumers, nothing beats an alienware PC or the high-priced Mac…
[...] Lauren in the first Microsoft ad, the second ad features Giampaulo who was given a budget of [...]
If you want to buy loptop go to mall of Asia. I love PC. i got my PC for 10,000 only
mac??!! whats cool about you maclovers huh?? ur macbooks are made by asus..its like paying an expensive laptop that is made in taiwan hehehe.. jokes on you, jokes in your wallet.
Yap mac is expensive and a lot of software’s are not compatible with it. a $600 laptop can do everything a mac can do. they just want to price it hi marketing strategy like buying expensive signature lady’s bag.
This is like adding insult to injury. We know that this planet is dominated by Windows users.
[...] Apple will take it sitting down when Microsoft went out with the Laptop Hunter series of ads (see here and here). Here’s a new commercial Apple made just to for [...]