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Demographic Prediction from adCenter Labs

{ Got this from Darren. }

You can use MSN’s adCenter technology to predict a customer’s age, gender, and other demographic information according to his or her online behavior—that is, from search queries and webpage views.

Here’s on I got for this blog:

MSN Adcenter

That’s 51% male and 49% female with average age range of about 25 – 34 years old. Interesting predictions, eh. Hi to all yah ladies out there! ;)

I did another one for PTB:

ptb-adcenter.gif

PTB, on the other hand, is heavy with male readers (62% vs. 32% female) but wiht a much lower age range of 18 to 24. That’s strange. *hehehe*

Note: The statistics are based on undisclosed size of sample data and are for proof of concept only. Actual results may vary.

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Avatar for Abe Olandres

Abe is the founder and Editor-in-Chief of YugaTech with over 20 years of experience in the technology industry. He is one of the pioneers of blogging in the country and considered by many as the Father of Tech Blogging in the Philippines. He is also a technology consultant, a tech columnist with several national publications, resource speaker and mentor/advisor to several start-up companies.

2 Responses

  1. Avatar for Abe Olandres Abe Olandres says:

    Bah, dead even split! And minors too! :D

  2. Avatar for Manuel Viloria Manuel Viloria says:

    What do you think the demographics will be for Bryanboy dot com? Don’t view the stats while eating or drinking… :-)

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