Comments on: Will PPA ease out PPC on Google Adsense?

By: Google to run PPA/CPA Ads: Bye Bye Affiliate Portals? » Web Marketing News

Google to run PPA/CPA Ads: Bye Bye Affiliate Portals? » Web Marketing News — Sun, 25 Mar 2007 04:34:48 +0000

[...] A few days ago, Google Adwords introduced the new pay-per-action (PPA) advertising model on top of the existing pay-per-click (PPC) or pay-per-impression (CPM, site-targeting). Google Adsense ad inventory will then reflect this new development and PPA could potentially take the lead in Google’. (continues) [...]

By: Jozzua

Jozzua — Sat, 24 Mar 2007 13:23:04 +0000

There goes the adsense income.

By: Jazzy

Jazzy — Fri, 23 Mar 2007 16:08:53 +0000

this is simply giving what advertiser’s needs.

without advertisers willing to pay $$, no adsense income to may of us.

so i expect resistance to many.

who wants change anyway?

By: hip2b2

hip2b2 — Fri, 23 Mar 2007 09:10:33 +0000

Ah but google has no incentive to curb click fraud right? They actually make money anyway Of course, in the history of online advertising, there has always been fraudsters. I am certain that fraudsters will find away around it.

By: kates

kates — Fri, 23 Mar 2007 07:38:53 +0000

As I see it, affiliate marketers will be hit the hardest by this move. Those people who have no actual products to sell but earns tons of money by referral using adwords.

But for those who have actual products, PPA gives them an easier way to effectively sell their product and cut down on fraud.

By: yuga

yuga — Fri, 23 Mar 2007 06:57:27 +0000

But the manipulation does not disadvantages the advertiser which is the biggest issue in PPC right now.

By: joseph

joseph — Fri, 23 Mar 2007 06:23:56 +0000

But PPA can be manipulated too. If I am a web publisher, I can just call the advertiser (throught Skype) since most of the companies use a 1800 number.