Exactly a week ago, I posted and entry about an experiment on AdSense for Search. It basically was a practical replacement to the built-in search for WordPress.
Today, after a 7-day trial, I think I have enough data to make some quick conclusions about this little experiment. I’ve outlined them below:
- Visitors are defintely using the search feature. I get quite a number of search views in my stats, though not really big numbers.
- AdSense for Search works! Visitors are using search and clicking on relevant search ads.
- CTR and eCPM are much much higher compared to AdSense for Content — in the multiples of 7 to 10 folds.
- Revenues aren’t that significant though. In the last 7 days, revenues from Search is only 5% of the total for the entire blog.
In my book, 5% is still 5% more than what I would get at the end of the month so it ain’t bad at all. I hope this little experiment will give you guys some insight in using AdSense for Search.
Yeah, it does calculate it based on the number of searches made so understandably, CTRs would be higher.