Bing gets another big score with the recently announced search deal between Microsoft and Yahoo! Microsoft will now power Yahoo! search while Yahoo! will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers.
The motivation is obvious — combined search and advertising forces of both Yahoo! and Microsoft could pose a stronger competition/alternative to Google.
Based on recent comScore numbers, Google owns 65% of U.S. core search while the combined Yahoo! (19.6%) and Microsoft (8.4%) shares add up to 28%.
So, for the next 10 years, Bing will be the exclusive algorithmic search and paid search platform for Yahoo! sites.
Yahoo! is expecting to earn about $275 million annually from this exclusive deal. On the other hand, Bing will gain access to a much larger search market.
What does this mean to publishers like us? Well, expect that around 1/3 of your site’s search engine traffic will now be under the hands (read: algo) of Bing. So go check your analytics software and see if you’re getting a good chunk of Bing referrals lately. If you’re site isn’t getting any referrals, your traffic could significantly go down once Bing powers Yahoo!
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