Comments on: Two of every 3 Pinoys are sucker for ads?!

By: Why I Also Think Affiliate Marketing Will Not Work For Your Blog — BLUEMUMBLE . com | create, customize, and monetize your blog

Wed, 02 Jan 2008 11:58:09 +0000

[...] trained our eyes to ignore the ads in a website, and focus on the content. In fact, a Nielsen survey revealed that Filipinos don’t like online [...]

By: Elijah

Elijah — Wed, 28 Nov 2007 08:12:56 +0000

Samba tastes good and clear works and smells great, I really like good, funny and clever advertising.

By: BrianB

BrianB — Sat, 24 Nov 2007 19:17:08 +0000

“Or read too much Newspapers and Magazines?”

Could be the educational gap. Our creatives are just too creative. Remember in the last senatorial election the biggest TV ad spender didn’t win.

“Obviously, the more developed a society is, the more skeptical they are of media. Especially the paid kind.”

That means Brazila and the Philippines are the most under-developed countrie sin the world?

By: Mikko

Mikko — Sat, 24 Nov 2007 02:39:41 +0000

Masyado tayong nadadala sa ads eh. ;D

By: AnnaE

AnnaE — Sat, 24 Nov 2007 01:01:43 +0000

Or 2 out of every 3 Pinoys are honest enough to admit the truth about ads?

By: Benito

Benito — Sat, 24 Nov 2007 00:52:01 +0000

Hi, Abe,

Obviously, the more developed a society is, the more skeptical they are of media. Especially the paid kind.

Yes, 2 out of 3 Filipinos “trust” the ads they see. This phenomenon is made more likely when viewers have a disconnection between fact and fiction, such as when one cannot tell whether celebrities are playing themselves or are in character in a show. That’s conjecture; still, see how Willy Revillame the host is never disassociated with Willy Revillame the personality.

Keep our eyes on the ball here: there is hence an enormous responsibility that comes with this knowledge. If Filipinos are so trusting of advertising, how will advertisers honor this trust?

By: boddah

boddah — Fri, 23 Nov 2007 22:28:18 +0000

In the case of cellphones, i agree and know a lot of people who are just annoyed with those promos/ads that they keep on sending to your mobile phones. It’s almost as annoying as those pop up ads that keeps on appearing when you surf some internet websites (good thing God invented Firefox). Funny thing is, some pinoys just can’t resist to click that famous “Fart” button the moment they see it

By: bryanboy

bryanboy — Fri, 23 Nov 2007 21:25:14 +0000

most filipinos are gullible anyway so i’m not surprised with the results

By: yuga

yuga — Fri, 23 Nov 2007 18:01:54 +0000

Or read too much Newspapers and Magazines?

By: BrianB

BrianB — Fri, 23 Nov 2007 17:52:57 +0000

It’s not that we’re suckers; it’s just that we watch too much TV.

By: Darwin

Darwin — Fri, 23 Nov 2007 13:42:40 +0000

So how did Samba taste like? I heard somewhere that its not that good.

By: minor

minor — Fri, 23 Nov 2007 13:30:44 +0000

sometimes i enjoy watching the commercial rather than the program

By: Nerie

Nerie — Fri, 23 Nov 2007 10:15:14 +0000

When Clear shampoo came out. My entire family shifted to that shampoo. Full blast kasi Ads nila. Kahit saan nakikita. baka nga totoo yung survey.

By: Dave Starr --- ROI Guy

Dave Starr --- ROI Guy — Fri, 23 Nov 2007 09:50:27 +0000

Advertising is certainly a different world here, to an outsider like me … the continual ads for vitamins and other health aids that claim to cure cancer, heal heart disease and make you kids smarter than Einstein … all with a tiny 2 or 3 second disclaimer in black and white at the end .. no therapeutic claim made … they claim for 58 seconds and then disclaim for 2.

By: ordnacin

ordnacin — Fri, 23 Nov 2007 09:38:55 +0000

I don’t think 2 out 3 will buy just because they saw the ad rather 2 out of 3 believes whatever an ad says… I’m not really surprised that pinoys are “gullible” just look at the politicians who get elected again and again…

BTW, that girl in the Samba corned beef is hot, hot, hot!

By: Jon

Jon — Fri, 23 Nov 2007 08:51:43 +0000

This is an interesting post Abe.

In other words, “madali tayong mabola.”

By: Jeffrey

Jeffrey — Fri, 23 Nov 2007 08:24:55 +0000

I bought a can of Samba too last week. Yes i saw the ad on tv. I tasted a Brazilian corned beef a decade ago and it had an awful taste, and i’m just curious of this new Samba.

By: Blogging Business Live, everything about markets! » Two of every 3 Pinoys are sucker for ads?!

Fri, 23 Nov 2007 07:34:44 +0000

[...] Metroblogging Lahore wrote an interesting post today!.Here’s a quick excerpt We Filipinos are the world’s most gullible consumers when it comes to commercial advertising. We shared the crown with Brazilians. No wonder print and broadcast advertising are still strong (billions!) in the country. That’s according to a recent Nielsen Global Online Consumer Survey: In its Trust in Advertising report, Nielsen found that at 67 percent, Filipinos and Brazilians were the most trusting overall in all forms of advertising. Trust was lowest among Danes at 28 percent; Italians, 3 [...]