Comments on: Is the Eraserheads concert the most expensive viral marketing stunt ever? http://www.yugatech.com/blog/events/is-the-eraserheads-concert-the-most-expensive-viral-marketing-stunt-ever/ Philippines, Technology News & Reviews Sun, 08 Nov 2009 11:58:06 +0800 http://wordpress.org/?v=2.8.5 hourly 1 By: costumes http://www.yugatech.com/blog/events/is-the-eraserheads-concert-the-most-expensive-viral-marketing-stunt-ever/comment-page-1/#comment-285406 costumes Sun, 11 Oct 2009 04:47:38 +0000 http://www.yugatech.com/blog/?p=3815#comment-285406 <strong>costumes...</strong> once again you outdid yourself... costumes…

once again you outdid yourself…

]]> By: Jacqueli http://www.yugatech.com/blog/events/is-the-eraserheads-concert-the-most-expensive-viral-marketing-stunt-ever/comment-page-1/#comment-279323 Jacqueli Mon, 10 Aug 2009 07:05:01 +0000 http://www.yugatech.com/blog/?p=3815#comment-279323 <strong>Jacqueli...</strong> this is why i always pick my nose.... Jacqueli…

this is why i always pick my nose….

]]> By: Dontae http://www.yugatech.com/blog/events/is-the-eraserheads-concert-the-most-expensive-viral-marketing-stunt-ever/comment-page-1/#comment-279267 Dontae Mon, 10 Aug 2009 06:07:28 +0000 http://www.yugatech.com/blog/?p=3815#comment-279267 <strong>Dontae...</strong> an interesting take on a boring subject.... Dontae…

an interesting take on a boring subject….

]]> By: DudeFromGym http://www.yugatech.com/blog/events/is-the-eraserheads-concert-the-most-expensive-viral-marketing-stunt-ever/comment-page-1/#comment-254676 DudeFromGym Thu, 18 Dec 2008 07:03:30 +0000 http://www.yugatech.com/blog/?p=3815#comment-254676 The full concert is now available online! Just watched it yesterday. It's fascinating how the concert ends.. the one where Eli sits down... http://eheads.abs-cbn.com The full concert is now available online! Just watched it yesterday. It’s fascinating how the concert ends.. the one where Eli sits down…

http://eheads.abs-cbn.com

]]> By: Dong http://www.yugatech.com/blog/events/is-the-eraserheads-concert-the-most-expensive-viral-marketing-stunt-ever/comment-page-1/#comment-248237 Dong Mon, 01 Sep 2008 09:10:02 +0000 http://www.yugatech.com/blog/?p=3815#comment-248237 well... the concert pushed through. although Ely passed out or had an attack during intermission. sad. but they sang at least 12 to 15 songs. hopefully Ely gets better. well… the concert pushed through.

although Ely passed out or had an attack during intermission.

sad. but they sang at least 12 to 15 songs.

hopefully Ely gets better.

]]> By: rabidaskal http://www.yugatech.com/blog/events/is-the-eraserheads-concert-the-most-expensive-viral-marketing-stunt-ever/comment-page-1/#comment-248159 rabidaskal Sun, 31 Aug 2008 10:55:44 +0000 http://www.yugatech.com/blog/?p=3815#comment-248159 All the people angry at Marlboro are very funny. 1.) Cigarette companies are not allowed BY LAW to advertise by print/radio/TV, their events are BY INVITATION ONLY for CIGARETTE SMOKERS and yes it has to be FREE (law also says you can't make money from a yosi event) 2.) Marlboro then came up with this concert idea and followed the law by making it for yosi smokers only and FREE 3.) People whine and bitch and complain to the DOH. That they are being discriminated against because they don't smoke or something like that. So Marlboro decides fine forget about it and pulls out of the concert. Sony BMG picks it up and decides to charge for it. Well, its their concert so why not, and its better than no concert at all. 4.) People complain and bitch that they have to PAY for the concert now, OH NO! 0_o And to Mr. riaps who seems to be angry against big corporations. Wake up, you live in a consumer society with a capitalist economy. You moan and groan about corporations, well I bet you and your friends and family have ipods and sip coffee at Starbucks, so where does that out you now? That's they way our society is built, you don't like it why don't you move to North Korea I hear they don't have any events sponsored by big companies there. All the people angry at Marlboro are very funny.

1.) Cigarette companies are not allowed BY LAW to advertise by print/radio/TV, their events are BY INVITATION ONLY for CIGARETTE SMOKERS and yes it has to be FREE (law also says you can’t make money from a yosi event)

2.) Marlboro then came up with this concert idea and followed the law by making it for yosi smokers only and FREE

3.) People whine and bitch and complain to the DOH. That they are being discriminated against because they don’t smoke or something like that. So Marlboro decides fine forget about it and pulls out of the concert. Sony BMG picks it up and decides to charge for it. Well, its their concert so why not, and its better than no concert at all.

4.) People complain and bitch that they have to PAY for the concert now, OH NO! 0_o

And to Mr. riaps who seems to be angry against big corporations. Wake up, you live in a consumer society with a capitalist economy. You moan and groan about corporations, well I bet you and your friends and family have ipods and sip coffee at Starbucks, so where does that out you now? That’s they way our society is built, you don’t like it why don’t you move to North Korea I hear they don’t have any events sponsored by big companies there.

]]> By: Anonymouse http://www.yugatech.com/blog/events/is-the-eraserheads-concert-the-most-expensive-viral-marketing-stunt-ever/comment-page-1/#comment-248137 Anonymouse Sun, 31 Aug 2008 05:34:24 +0000 http://www.yugatech.com/blog/?p=3815#comment-248137 THIS IS NOT A VIRAL CAMPAIGN!!! Believe me, I worked for one of their agencies...it was a work of an arrogant, "atat" manager. THIS IS NOT A VIRAL CAMPAIGN!!!
Believe me, I worked for one of their agencies…it was a work of an arrogant, “atat” manager.

]]> By: riaps http://www.yugatech.com/blog/events/is-the-eraserheads-concert-the-most-expensive-viral-marketing-stunt-ever/comment-page-1/#comment-248073 riaps Sat, 30 Aug 2008 00:45:24 +0000 http://www.yugatech.com/blog/?p=3815#comment-248073 i don't believe that marlboro is totally out of the picture as the reports have mentioned. they got the publicity that they wanted. they will surely be present at the event in one way or another. when i first heard about this concert from a friend, i went on the internet immediately to check the specifics out. i too am one of those avid fans of the band that got super excited when i found out about the reunion concert. i love the eraserheads! i read some blogs saying that the concert will be free to those who will register on the marlboro website. as i went on to research on the event a little more, i found out that there are already people arguing about its authenticity. in short, this event that was spread by word-of-mouth (obviously by no less than marlboro/philip morris) and no other formal announcements were made about its specifics (even the venue was withheld until the last minute), caused so much hoopla on the internet. a dream come true to a sponsor that seeks to get attention from its target audience without having to advertise, since they can’t. then a few days ago we all found out that it is actually NOT a free concert. a big joke, if you ask me. after gaining momentum they announce that you actually have to pay for the concert. it is actually a small price to pay to see one of the greatest OPM bands come together after years of hiatus but all this manipulation, honestly, is just a bunch of crap! i suggest that we all BOYCOTT MARLBORO, BOYCOTT THE CONCERT. if we allow this to go on, what will happen next? i love the eraserheads too but these big sponsors/advertisers are playing as puppet masters and making a mockery of the fans. they should learn to respect us. no more run-arounds. get the facts straight first before announcing it to the public. BOYCOTT THE CONCERT!!!! i don’t believe that marlboro is totally out of the picture as the reports have mentioned. they got the publicity that they wanted. they will surely be present at the event in one way or another.

when i first heard about this concert from a friend, i went on the internet immediately to check the specifics out. i too am one of those avid fans of the band that got super excited when i found out about the reunion concert. i love the eraserheads! i read some blogs saying that the concert will be free to those who will register on the marlboro website. as i went on to research on the event a little more, i found out that there are already people arguing about its authenticity. in short, this event that was spread by word-of-mouth (obviously by no less than marlboro/philip morris) and no other formal announcements were made about its specifics (even the venue was withheld until the last minute), caused so much hoopla on the internet. a dream come true to a sponsor that seeks to get attention from its target audience without having to advertise, since they can’t. then a few days ago we all found out that it is actually NOT a free concert. a big joke, if you ask me. after gaining momentum they announce that you actually have to pay for the concert. it is actually a small price to pay to see one of the greatest OPM bands come together after years of hiatus but all this manipulation, honestly, is just a bunch of crap!

i suggest that we all BOYCOTT MARLBORO, BOYCOTT THE CONCERT. if we allow this to go on, what will happen next? i love the eraserheads too but these big sponsors/advertisers are playing as puppet masters and making a mockery of the fans. they should learn to respect us. no more run-arounds. get the facts straight first before announcing it to the public. BOYCOTT THE CONCERT!!!!

]]> By: gamberro http://www.yugatech.com/blog/events/is-the-eraserheads-concert-the-most-expensive-viral-marketing-stunt-ever/comment-page-1/#comment-248036 gamberro Fri, 29 Aug 2008 08:16:35 +0000 http://www.yugatech.com/blog/?p=3815#comment-248036 I want to watch the concert. But I don't know where I gonna buy a ticket. I want to watch the concert. But I don’t know where I gonna buy a ticket.

]]> By: jarjar http://www.yugatech.com/blog/events/is-the-eraserheads-concert-the-most-expensive-viral-marketing-stunt-ever/comment-page-1/#comment-247896 jarjar Wed, 27 Aug 2008 12:35:34 +0000 http://www.yugatech.com/blog/?p=3815#comment-247896 DAMN YOU MARLBORO !!! I SWEAR, IN THE NAME OF ALL MY ANCESTORS ,I SHALL NEVER CONSCIOUSLY / SUBCONSIOUSLY BUY MARLBORO FOR THE REST OF MY LIVING LIFE... DAMN YOU MARLBORO !!! I SWEAR, IN THE NAME OF ALL MY ANCESTORS ,I SHALL NEVER CONSCIOUSLY / SUBCONSIOUSLY BUY MARLBORO FOR THE REST OF MY LIVING LIFE…

]]> By: catcat http://www.yugatech.com/blog/events/is-the-eraserheads-concert-the-most-expensive-viral-marketing-stunt-ever/comment-page-1/#comment-246395 catcat Tue, 12 Aug 2008 07:17:54 +0000 http://www.yugatech.com/blog/?p=3815#comment-246395 ui panu b mkakakuha ng tiket!!san mgreregster? ui panu b mkakakuha ng tiket!!san mgreregster?

]]> By: cathygomez http://www.yugatech.com/blog/events/is-the-eraserheads-concert-the-most-expensive-viral-marketing-stunt-ever/comment-page-1/#comment-246391 cathygomez Tue, 12 Aug 2008 07:10:29 +0000 http://www.yugatech.com/blog/?p=3815#comment-246391 ui..panu b mkkakuha ng tiket..share nyo nman!!! ui..panu b mkkakuha ng tiket..share nyo nman!!!

]]> By: quitter http://www.yugatech.com/blog/events/is-the-eraserheads-concert-the-most-expensive-viral-marketing-stunt-ever/comment-page-1/#comment-246374 quitter Tue, 12 Aug 2008 05:06:28 +0000 http://www.yugatech.com/blog/?p=3815#comment-246374 it's sad that eheads, one of the greatest pinoy bands of all time, has allowed a cigarette company to use them in propagating addiction. beside,s kawawa naman kaming hindi naninigarilyo, do we have to lie just to get to the concert? it’s sad that eheads, one of the greatest pinoy bands of all time, has allowed a cigarette company to use them in propagating addiction. beside,s kawawa naman kaming hindi naninigarilyo, do we have to lie just to get to the concert?

]]> By: kaka http://www.yugatech.com/blog/events/is-the-eraserheads-concert-the-most-expensive-viral-marketing-stunt-ever/comment-page-1/#comment-246172 kaka Sat, 09 Aug 2008 12:07:52 +0000 http://www.yugatech.com/blog/?p=3815#comment-246172 guys, panu makakuha ticket? share nman..ü guys, panu makakuha ticket? share nman..ü

]]> By: jon http://www.yugatech.com/blog/events/is-the-eraserheads-concert-the-most-expensive-viral-marketing-stunt-ever/comment-page-1/#comment-246075 jon Fri, 08 Aug 2008 02:19:13 +0000 http://www.yugatech.com/blog/?p=3815#comment-246075 it's a win-win situation for marlboro. matuloy man o hindi sponsorship nila nakuha na nila yung target "advertisement" nila as a whole with all the buzz online and through word of mouth.in general, people really wouldnt care kung sino p mang magsponsor ng eheads concert, kahit n sabihing si gma pa magsponsor para tumaas ang aproval ratings nya eh pupuntahan p din yan ng mga tao. it’s a win-win situation for marlboro. matuloy man o hindi sponsorship nila nakuha na nila yung target “advertisement” nila as a whole with all the buzz online and through word of mouth.in general, people really wouldnt care kung sino p mang magsponsor ng eheads concert, kahit n sabihing si gma pa magsponsor para tumaas ang aproval ratings nya eh pupuntahan p din yan ng mga tao.

]]> By: kaka http://www.yugatech.com/blog/events/is-the-eraserheads-concert-the-most-expensive-viral-marketing-stunt-ever/comment-page-1/#comment-245521 kaka Sun, 03 Aug 2008 17:35:39 +0000 http://www.yugatech.com/blog/?p=3815#comment-245521 sama nman kng cno man meron ticket..ü sama nman kng cno man meron ticket..ü

]]> By: kach http://www.yugatech.com/blog/events/is-the-eraserheads-concert-the-most-expensive-viral-marketing-stunt-ever/comment-page-1/#comment-245379 kach Sat, 02 Aug 2008 13:33:25 +0000 http://www.yugatech.com/blog/?p=3815#comment-245379 i find the whole idea interesting, the invitation only party and the acquisition of the ticket(with all those people, wanting it, my gaah -it'll be fun to brag about having one), and selling it, for like a thousand bucks or more. but then - those passes have names printed on it. and they also require ids(along with the pass) during the event. i find the whole idea interesting, the invitation only party and the acquisition of the ticket(with all those people, wanting it, my gaah -it’ll be fun to brag about having one), and selling it, for like a thousand bucks or more. but then – those passes have names printed on it. and they also require ids(along with the pass) during the event.

]]> By: Eraserheads Reunion T-Shirt | S^CRED CLOTHESLINE http://www.yugatech.com/blog/events/is-the-eraserheads-concert-the-most-expensive-viral-marketing-stunt-ever/comment-page-1/#comment-245081 Eraserheads Reunion T-Shirt | S^CRED CLOTHESLINE Thu, 31 Jul 2008 04:00:40 +0000 http://www.yugatech.com/blog/?p=3815#comment-245081 [...] Here’s the first of many Eraserheads t-shirts we’ll do. Get this in time for the Marlboro project, the Eraserheads Reunion Concert. [...] [...] Here’s the first of many Eraserheads t-shirts we’ll do. Get this in time for the Marlboro project, the Eraserheads Reunion Concert. [...]

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