Results: Reader Demographic Survey

First, thanks to everyone who join our mini-survey. The numbers are in and I’d like to share with everyone the results. This is the first time I had something like this and results were pretty interesting.

First up is the age group. Lets me know how young or old are my regular readers here: :)

Turns out, 70% of the readers here are between 18 to 34 years old. Next, how are the male and female readers been split?

As expected, the males dominate the readership with 17 out of every 20 readers being males and 3 out of every 20 are females. Next up are the locations. Though I have that data based from Google Analytics, those are totals and do not distinguish one-time or casual visitors from regular readers.

Again, the Philippines overwhelmingly dominate the group with 88% of the readers based locally. All the rest are coming from US, Europe, Middle East and Asia-Pacific. Next up is their work status:

The blog is attracting a fairly mature crowd with half of the readers going on full-time employment and 25% are self-employed. Lastly, I also asked for their annual income.

The group is composed of largely high-income earners, with close to 40% having an annual income in excess of Php500k. Very interesting numbers indeed.

Thanks again to all the regular readers who took the time to join the quick survey. This is a huge help for me in determining ad campaigns for this blog. Will add this to the advertising page later.

If you’re a blogger and want to do the same for your regular readers, you can grab and create the same survey using Wufoo. It’s free with an easy to use drag-and-drop interface. The resulting survey page can be hosted on their site or you can grab the code and paste it in your blog.