So, after days of speculations Google finally announced its acquisition of YouTube today (Oct. 9 in the US).
I have only 3 points to consider why this buy-out is a good one for Google:
- Google has the resources to relieve YouTube of its major operating costs - servers, storage and bandwidth. Google has tons and tons of it and by taking over YouTube, expect video streaming to be faster.
- YouTube’s current monetization scheme primarily includes Google Adsense, so Google definitely knows how much YouTube is earning from it and its potential to draw more revenue and eyeballs. This gave Google the leverage to offer YouTube $1.65 billion since it knows how long it will be able to recover that amount.
- Google needs to send shivers of excitement (again) to all its stockholders and that would help boost the market value in NasDaq. I reckon that with all this excitement, Google might just be able recover that $1.65B investment with a nudge in its stock prices.
So, who’s next? Digg?
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because video streaming via flash is so fast
It’s not even streaming - just progressive download/playback.
You Tube always had that “unearthed” potential, and if Google is right, You Tube could be a miliking cow for ads….which I guess will be their model for it. What about Google Video? Will it integrate with You Tube….or will they keep it. Questions…questions…questions…!
Migs is right. It’s a progressive download. Youtube converts all the uploaded video files to .flv flash files.
Google primarily earns from ads, and You Tube’s traffic may just have been so tempting to them. But I still believe that they should have improved Google Videos instead of buying a company whose future was once foreseen as not so bright and profitable.
Well, here is my opinion:
http://purelocke.blogspot.com/2006/10/will-google-regret-buying-you-tube.html
fools!! the next move is obvious…
Google buys A Bugged Life
The G is just looking for more virtual real estate to paste their ads.
this is just but one of the steps that Google took to attain its goal, that is, organizing the Google Technology.
Google has:
1. Photo site
2. Video site
3. Music site ?
4. Community site
5. Mail site
6. others…….
I love youtube but google video is also great! I think they should invest more to their video services (Google)
I’m pretty sure some of the Youtube crew will help or be assigned to Google Video. Look at Flickr, Caterina Fake and company went on to help Yahoo! on a wider scale.
Given that the Philippines is listed in the top regions when searching for “youtube” in Google Trends, will the YouTube founders send some of the $1.6bn to Manila?
Abe, would you sell Yugatech.com to Google for $1 million?
I don’t think they would. They don’t earn a cent from us!
It won’t be a surprise when youTube starts to put those adsense stuff in videos too. This makes me think of an idea that pinoy could offer (outsource) yougleTube ads services, dito magaling ang pinoy!