[ Gooooogle ]

Why YouTube is a good buy for Google?

Abe Olandres Editor-in-chief October 10, 2006 · 1 min read

Listen to article

Instagram now lets users reorder their posts on their profile iOS 27 Adds Native Baybayin Keyboard to iPhone: Here is How to Enable It AMD Radeon RX 9070 GRE announced GPD MicroPC 2 with Intel Core 3 N350 announced Nintendo Direct to unveil Switch 2 games for second half of 2026

So, after days of speculations Google finally announced its acquisition of YouTube today (Oct. 9 in the US).

I have only 3 points to consider why this buy-out is a good one for Google:

Google has the resources to relieve YouTube of its major operating costs – servers, storage and bandwidth. Google has tons and tons of it and by taking over YouTube, expect video streaming to be faster.
YouTube’s current monetization scheme primarily includes Google Adsense, so Google definitely knows how much YouTube is earning from it and its potential to draw more revenue and eyeballs. This gave Google the leverage to offer YouTube $1.65 billion since it knows how long it will be able to recover that amount.
Google needs to send shivers of excitement (again) to all its stockholders and that would help boost the market value in NasDaq. I reckon that with all this excitement, Google might just be able recover that $1.65B investment with a nudge in its stock prices.

So, who’s next? Digg?

React to this article:

Abe Olandres

Editor-in-chief

Abe is the founder and Editor-in-Chief of YugaTech with over 20 years of experience in the technology industry. He is one of the pioneers of blogging in the country and is considered by many as the Father of Tech Blogging in the Philippines.

8,007 Articles

View all posts by Abe Olandres →

32 Comments

elmer · 20 years ago

It won’t be a surprise when youTube starts to put those adsense stuff in videos too. This makes me think of an idea that pinoy could offer (outsource) yougleTube ads services, dito magaling ang pinoy!

Miguel · 20 years ago

I don’t think they would. They don’t earn a cent from us!

Manuel Viloria · 20 years ago

Given that the Philippines is listed in the top regions when searching for “youtube” in Google Trends, will the YouTube founders send some of the $1.6bn to Manila? ;-)

Abe, would you sell Yugatech.com to Google for $1 million? :-D

Miguel · 20 years ago

I’m pretty sure some of the Youtube crew will help or be assigned to Google Video. Look at Flickr, Caterina Fake and company went on to help Yahoo! on a wider scale.

Ang-ang · 20 years ago

I love youtube but google video is also great! I think they should invest more to their video services (Google)

SELaplana · 20 years ago

this is just but one of the steps that Google took to attain its goal, that is, organizing the Google Technology.

Google has:
1. Photo site
2. Video site
3. Music site ?
4. Community site
5. Mail site
6. others…….

Miguel · 20 years ago

The G is just looking for more virtual real estate to paste their ads.

jayvee f · 20 years ago

fools!! the next move is obvious…

Google buys A Bugged Life ;)

purelocke · 20 years ago

Well, here is my opinion:

http://purelocke.blogspot.com/2006/10/will-google-regret-buying-you-tube.html

purelocke · 20 years ago

Google primarily earns from ads, and You Tube’s traffic may just have been so tempting to them. But I still believe that they should have improved Google Videos instead of buying a company whose future was once foreseen as not so bright and profitable.

Jolo · 20 years ago

Migs is right. It’s a progressive download. Youtube converts all the uploaded video files to .flv flash files.

purelocke · 20 years ago

You Tube always had that “unearthed” potential, and if Google is right, You Tube could be a miliking cow for ads….which I guess will be their model for it. What about Google Video? Will it integrate with You Tube….or will they keep it. Questions…questions…questions…!