PEP.ph (Philippine Entertainment Portal) has formally launched last night together with the 7th anniversary of Yes! Magazine. The showbiz portal looks really promising and has the basic features (forums, gallery, commenting) engaging enough to keep avid fans glued on their monitors. The operator of the site, GMA New Media, is really proud of this site (based on what Ms. Malou Mangahas relayed to me) and though they were not able to snag pep.com.ph (by Philippines Equity Partners Inc.), I’m sure there won’t be any type-in problems there (I see they already got pep.net.ph too).
What is more interesting is that several big time showbiz bloggers have mentioned that PEP could pose as a huge competition in their market. It’s possible PEP could take away their readership in a short time. Talk about pageviews and unique hits huh?
IMO, it could go both ways. With PEP, they (showbiz bloggers) might have competition growing their reader community (thru forums) but they now have a more centralized source for entertainment news.
(To PEP: Nice work on the watermark, huh!? You know you can’t stop people from grabbing your images, but at least they got your brand along with them. ;)


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