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Philippines, Technology News & Reviews



What happened to MyPhilippines.com?

Ok, first I used to work there as Design Executive back in 2001. A startup Philippine portal backed by the Ayalas, ImpactNET and DMCI Holdings, one cannot go wrong with it.

Dubbed as the next big portal after Yehey and PinoyCentral, MyPhilippines.com was using AltaVista’s proprietary search engine to crawl Philippine sites. It was also the sister company of PinoyExchange.com which is still alive and kicking but the stakeholders realized they have to part ways (and offices too). It has over 40+ employees when it started and trickled down to just 3 in it’s last months of operation.

Anyway, the company burned almosy half a million every month and only earned a measly Php50,000 in its 18 months of existence.

First off, the advertising model didn’t work back then. All banners and ads were just exchange deals. Then, they allowed kids straight from college to run a company and relied on gut feel. Good thing they had deep pockets or they wouldn’t have lasted a year.

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6 Responses to “What happened to MyPhilippines.com?”


  1. Gravatar Icon Migs
    Twitter:
    replied on Oct 11th, 2005 at 7:38 pm (1)

    I remember the office in Pioneer Highlands! Now I believe that space is occupied by Telic.

  2. Gravatar Icon mr nice ash replied on Oct 11th, 2005 at 8:38 pm (2)

    that was really risky-business!

  3. Gravatar Icon yuga replied on Oct 12th, 2005 at 11:41 am (3)

    @ Migs

    Yup, sa ground floor. Naabutan ko pa yun nung pinalitan ko si brownpau. Ka officemate ko pa sina Mads and Charo.

    @ mr nice ash

    The promises of a start-up portal during the dot.com boom. :D

  4. Gravatar Icon ralphot replied on Oct 13th, 2005 at 12:55 am (4)

    “trickled down to just 3…”

    kilala ko yung mga yun a. kasama ba si francis dyan? :p

  5. Gravatar Icon Marc replied on Oct 17th, 2005 at 10:30 am (5)

    I remember sitting in one of the seminars the MyP and PEX founders conducted during one of our Marketing classes at the Ateneo. I remember hearing their main evangelist talking about the Internet and how successful it could be for people with really great ideas. I was sold back then (I’m still sold now). I think I even applied at MyP (forgot for what position though).

    Come to think of it, portals never really grew on Filipinos.

  6. Gravatar Icon jp replied on Sep 4th, 2006 at 11:40 pm (6)

    hehehe naaalala ko pa nung nanalo ako ng promo nila ng premiere tickets sa Jurassic Park III. Kaso di ko naclaim, nakalimutan ko na kung bakit.

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