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Dell Philippines to enter PC retail?

That came as a surprise. Read from the Inquirer that Dell Philippines is targeting the PC retail market in the country. Is the Philippine market for desktop PCs huge enough for Dell to join in the fierce competition that’s already fought by Acer, IBM, HP and Lenovo?

Dell PhilippinesDell claims that they already own 21% of the PC market in the Philippines, based on analyst figures, which includes desktop PCs and Intel-based servers (Dell PowerEdge servers).

My guess is that a huge chunk of that comes from bulk purchases of call centers and servers for data centers.

In an interview, Barry Bunyi, Dell Philippines country manager, said Dell was likely to choose a retail partner to serve the local market. This retail strategy is part of Dell’s plan to target consumers and small business users. Locally, Dell sells mostly to corporate customers through resellers.

There’s no definite time line for this according to Bunyi but I reckon that once we see a dedicated retail website for Dell Philippines, that’s the time when they’ve formally entered the retail market. Dell is very popular in the US for carving a huge market in the direct-to-home PC business. It has also penetrated other nearby Asian countries like Taiwan, Singapore and Malaysia.

I first discussed about the viability of Direct to Home PC business during my talked with local PC retail store Rising Sun. It’s also interesting to know if that 5-6% credit card charges being added by stores like PCX will be finally abolished considering that it’s one of the reasons most people resist in using their credit cards.

Will Dell successfully sell to the average Juan dela Cruz? Will there be an online store we can actually shop for bargains? Would be interesting to see how they’ll manage to do that.

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19 Responses to “Dell Philippines to enter PC retail?”


  1. Gravatar Icon JP Loh replied on Jan 17th, 2008 at 8:37 am (1)

    I’ve been seeing more Dell servers lately so they really must be doing something right.

  2. Gravatar Icon Arnel replied on Jan 17th, 2008 at 11:46 am (2)

    Go Go Go!

    Just take note that you really have to keep the CD recovery in good place, Most of our Servers in NY and Manila are Dell and based on my experience, most of Dell PC’s peripherals are not auto detected by Windows. Good thing I have ported all our Dell servers to Slackware, Debian and Fedora.

    :D

  3. Gravatar Icon sylv3rblade replied on Jan 17th, 2008 at 12:37 pm (3)

    I agree on that percentage, most of the units in school now are Dell.

    On success hmm.. I guess it’ll largely be dependent on what business model they’ll be implementing and the target market.

  4. Gravatar Icon Kiven replied on Jan 17th, 2008 at 1:55 pm (4)

    WoW Dell XPS laptops!

  5. Gravatar Icon yuga replied on Jan 17th, 2008 at 2:33 pm (5)

    Yup, the XPS M1330 looks rockin’.

  6. Gravatar Icon Shutter Box Philippines replied on Jan 17th, 2008 at 2:36 pm (6)

    Hi Abe,

    Do you have additional info aside from the paper? I’m more interested in the support scenario as I don’t there is an local service center for Dell in PH.

  7. Gravatar Icon BrianB replied on Jan 17th, 2008 at 3:12 pm (7)

    Hope the price is fair, e.g. 900 dollars for a basic dell inspiron 1420.

  8. Gravatar Icon calvin replied on Jan 18th, 2008 at 9:18 am (8)

    abe sa office dell na rin mga pc’s. nirereplace na ang mga lumang hp, ibm’s for dell. target siguro nila mga companies and not really the average juan.

  9. Gravatar Icon Obnoxious Queer replied on Jan 21st, 2008 at 8:05 pm (9)

    I am working for as a Wireless Tech Support for Dell and I adore their portables and desktops!

    So easy to troubleshoot. Actually, Dell is cheaper and is an established brand in the US.

  10. Gravatar Icon Jer-Z replied on Jan 25th, 2008 at 11:09 am (10)

    w00t! Dell on the Philippines?
    Been waiting for a news like this…
    I’ve been plannin on buying a $1600 laptop
    for ages and the prob is I don’t know
    anyone who could hand carry it home…
    (customs like to rape w/ their taxes)

    If prices are decent, I’d take that m1330
    any day!

  11. Gravatar Icon nico gadi replied on Jan 27th, 2008 at 4:21 pm (11)

    im looking for 512mb sdram pc 100 for a dell inspiron3800..pls contact me at 09167188577.thanks

  12. Gravatar Icon philip replied on Jun 8th, 2008 at 5:56 pm (12)

    where can i buy dell xp m1530 in manila?

  13. Gravatar Icon philip replied on Jun 8th, 2008 at 6:00 pm (13)

    where can i buy dell xps m1530 in manila?

  14. Gravatar Icon iwannaxps replied on Jul 14th, 2008 at 11:27 am (14)

    Try http://www.cooltoyzph.com

    They have branches in Greenhills and Ayala

  15. Gravatar Icon burn out xps m1330 wd Geforce 8400M GS replied on Jul 14th, 2008 at 6:02 pm (15)

    anyone who has a contact number to dell for laptop replacement?

    All xps with dedicated gpu are defective. Its a big loss for dell and nvidia.

  16. Gravatar Icon burn out xps m1330 wd Geforce 8400M GS replied on Jul 14th, 2008 at 6:08 pm (16)

    my posts are not fraud!
    Ill show you wana xps laptop wd 8400.

    X3100 vid graph processor or any integrated vid dont get overheating. At least

  17. Gravatar Icon Squall replied on Jul 14th, 2008 at 11:08 pm (17)

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