Comments on: Better ROI with Blog Advertising

By: Nekspux

Nekspux — Fri, 26 Sep 2008 13:59:16 +0000

Very interesting!

By: Sah

Sah — Wed, 17 Sep 2008 13:10:04 +0000

I’m actually a regular on this site, particularly because of smart bro!!! this is the first time i made a comment on any of your posts.. anyway, i just want to congratulate you!

By: FilipinoNation.com

FilipinoNation.com — Thu, 05 Jun 2008 08:14:12 +0000

How can we place ads on your site?

Here’s the site we like to promote:
http://www.FilipinoNation.com

By: Thank You to Sponsors! | YugaTech | Philippines, Technology News & Reviews

Sun, 18 May 2008 20:58:32 +0000

[...] Please do support our sponsors and they help keep this blog up and running. Almost all ad spots have been taken now but if you’re still interested, contact me so we can put you in reserve for upcoming months. YugaTech drives targetted traffic with above-industry CTR. [...]

By: How to Compute Effective Page CPM | YugaTech | Philippines, Technology News & Reviews

Mon, 10 Mar 2008 10:07:15 +0000

[...] their ad rates. I’ve previously wrote about how to create an advertising rate card and how to analyze conversions or ROI, but the truth is not all page views are created [...]

By: Thank you, YugaTech Sponsors! | YugaTech | Philippines, Technology News & Reviews

Wed, 05 Mar 2008 15:46:10 +0000

[...] get better ROI when advertising thru blogs. We also got several long-term and ad hoc advertisers closed [...]

By: Silkenhut Reaching Out Issue 31 | Silkenhut's World

Silkenhut Reaching Out Issue 31 | Silkenhut's World — Sun, 17 Feb 2008 04:17:52 +0000

[...] Yugatech shares with us that advertising with blogs has a better roi (return of investment). [...]

By: ChrisMo

ChrisMo — Sat, 16 Feb 2008 05:21:28 +0000

@BrianB, I think audio ads are aggressively promoting this new ad method, But how could they pay a “per page hearing”, especially that my volume is always on mute…

By: BrianB

BrianB — Sat, 16 Feb 2008 02:44:49 +0000

Abe, with tabbed browsing, minutes on site is a useless metrics. Especially when many of your readers make comments and are in the habit to wait for replies. Number of page views may be a better measurement.

I wonder whether small time businesses with a target audience won’t benefit more from bog advertising. For example boutiques or computer repair shops.

And Abe, what do you think about audio ads that pay per page view?

By: jedi

jedi — Fri, 15 Feb 2008 10:20:21 +0000

oh, i forgot, the bounce rates for the ad campaigns that i mentioned is 29%

By: jedi

jedi — Fri, 15 Feb 2008 10:17:24 +0000

I think it depends on the website and the ad campaign itself. Advertisers should know that it is more cost effective to advertise on a website with targeted traffic rather then buying a volume of ad impressions from an untargeted site. Like for a gadget related product, it is better to get 1000 referral visitors from a tech blog or website compared to 10000 visitors from a non targeted portal, news site or forums.

like in our case, websites that we are promoting using ad banners and links are receiving 9 pageviews per visit, 75% average new visitors and 10 minutes average time spent. Mainly because the banners or ad campaigns are related to automotive, banners that are not that very much related to automotive are not getting that much of attention.

Sadly, advertisers and majority of ad agencies are still concentrating their ad campaigns on large but non targeted sites and i truly believe that if they will try to look around and advertise on multiple but targeted blogs, websites or forums, it will surely give better results for them.

One reason why adwords became very successful because advertisers are atleast assured that their ads will appear on targeted content or sites.

But it is still cheaper to go directly to those websites ( and avoid the middlemen hehe)

my 2 cents

By: ChrisMo

ChrisMo — Fri, 15 Feb 2008 09:30:28 +0000

Hmmm… Good results for yuga. I was checking your ad rates 2 days ago, and I think it’s pretty important to show targeted ads.

By: Kiven

Kiven — Fri, 15 Feb 2008 09:10:26 +0000

amen brother abe hehe

By: Ferdz

Ferdz — Fri, 15 Feb 2008 08:22:05 +0000

Ahhh! So that’s how it is. Never understood some of those statistic things. Thanks for explaining well.

By: Dexter : Techathand.net

Dexter : Techathand.net — Fri, 15 Feb 2008 06:47:30 +0000

@ That a good information that may increase blog advertising..

Great..