YouTube does a Revver with AdSense

There have been reports of YouTube allowing Publishers to embed AdSense ads on their uploaded videos, just like Revver has been doing for over a year.

Well, this was expected although when Google bought YouTube to get more eyeballs, people were anticipating something more than putting AdSense ads in there.

I checked this page earlier and it showed information about the development but I can’t access it now.

The AdSense ads will be integrated into the YouTube video player which allows you to customize too as well as target categories in your channels where you want ads to be displayed.

I reckon that since this is just AdSense for videos, YouTubers will earn from their videos via pay-per-click or pay-per-impression, though it would be more wise to just go for the latter as it will not distract viewers away from the videos.

Will this slow down Revver? Probably. However, Revver puts the ads at the end of the video and splits revenues 50/50 with the video creator. They’ve also paid out over $1 Million on their first year anniversary last July.

I wonder how AdSense will determine what ads to deliver along with the YouTube videos — prolly using video titles and tags.

How about YouTube Mobile?

I uploaded a YouTube demo of this last June using my N6233. YouTube is still #1 in the Philippines. I wonder why the telcos aren’t marketing this to increase 3G adoption.