#apple macbook

Apple has officially introduced the MacBook Neo, and on paper it looks like a simple move. A new entry point into the Apple ecosystem. But if you take a step back and really analyze what Apple is doing here, the story becomes much more interesting. The MacBook Neo comes with a 13-inch Liquid Retina IPS display, running at a 60Hz refresh rate and capable of reaching around 500 nits of brightness. Basically a stripped down version of their Macbook laptops. Those numbers might sound familiar if you’ve been following Apple’s lineup for years. Apple tends to keep its displays consistent in terms of quality, even when it positions a product at a lower tier. Instead of using a traditional M-series chip, the MacBook Neo is powered by the Apple A18 Pro chip, a processor originally designed for Apple’s mobile devices. Read more in our articles including "MacBook Neo Isn’t Just Apple’s Cheapest Laptop — The Real Disruption Might Happen Five Years From Now" and "Entry-Level MacBook (2026) in the works".