When rumors were going around that umobile is rebranding and will now be named Red Mobile, I asked around from sources and confirmed the closure of what have the first ad-supported mobile service in Asia. Smart also disclosed it will be investing an additional Php210 Million which it says will operate independently, resulting to the new service called umobile. In essence, Smart got the 3G license and additional bandwidth while umobile will ride on Smart's network. According to a source close to someone inside umobile: umobile will cease to exist. Operations of umobile have been merged with Smart and several people were let go due to the resulting redundancies. Red Mobile will now be the new brand of the mobile service, much like how Addict Mobile was positioned by Smart for the niche crowd. My source said, Smart was only interested in the 3G license. Maybe that's why we've seen Smart 3G (Smart Bro) go up to 2Mbps recently. Read more in our articles including "Why Red Mobile is the new umobile?" and "Smart Bro now up to 2Mbps".
When rumors were going around that umobile is rebranding and will now be named Red Mobile, I asked around from sources and confirmed the closure of what have the first ad-supported mobile service in Asia. Smart also disclosed it will be investing an additional Php210 Million which it says will operate independently, resulting to the new service called umobile.
In essence, Smart got the 3G license and additional bandwidth while umobile will ride on Smart's network. According to a source close to someone inside umobile: umobile will cease to exist. Operations of umobile have been merged with Smart and several people were let go due to the resulting redundancies.
Our coverage of smart umobile includes: "Why Red Mobile is the new umobile?"; "Smart Bro now up to 2Mbps"; "Smart Bro 3G now unlimited at Php1,500". Each article provides unique insights and information.