Comments on: Does Friendster profit from the Philippine mobile market? http://www.yugatech.com/blog/the-internet/does-friendster-profit-from-the-philippine-mobile-market/ Philippines, Technology News & Reviews Sat, 22 Nov 2008 20:19:13 +0000 http://wordpress.org/?v=2.6.3 By: FriendsterToGo - Too Little, Too Late at Wap Review http://www.yugatech.com/blog/the-internet/does-friendster-profit-from-the-philippine-mobile-market/#comment-209541 FriendsterToGo - Too Little, Too Late at Wap Review Wed, 19 Dec 2007 04:44:58 +0000 http://www.yugatech.com/blog/?p=861#comment-209541 [...] in by scalability problems, management bungling and lack of innovation. It's an interesting story, Inc. Magazine has a piece that covers the history in detail and includes an interview with founder Jonathan [...] [...] in by scalability problems, management bungling and lack of innovation. It’s an interesting story, Inc. Magazine has a piece that covers the history in detail and includes an interview with founder Jonathan [...]

]]> By: Migs http://www.yugatech.com/blog/the-internet/does-friendster-profit-from-the-philippine-mobile-market/#comment-23733 Migs Tue, 23 May 2006 15:39:03 +0000 http://www.yugatech.com/blog/?p=861#comment-23733 This is also a test if web-based services can push mobile content. Historically, mobile content has been marketed through broadcast ("spam"). That has had a crackdown lately and I hear it hurt the revenues of the leading mobile content providers. This is also a test if web-based services can push mobile content. Historically, mobile content has been marketed through broadcast (”spam”). That has had a crackdown lately and I hear it hurt the revenues of the leading mobile content providers.

]]> By: Lex Bush http://www.yugatech.com/blog/the-internet/does-friendster-profit-from-the-philippine-mobile-market/#comment-23377 Lex Bush Mon, 22 May 2006 09:03:57 +0000 http://www.yugatech.com/blog/?p=861#comment-23377 Philippines is the number 1 text country in the world, they love texting, for sure any media can benefit from it too. Philippines is the number 1 text country in the world, they love texting, for sure any media can benefit from it too.

]]> By: yuga http://www.yugatech.com/blog/the-internet/does-friendster-profit-from-the-philippine-mobile-market/#comment-23348 yuga Mon, 22 May 2006 07:42:07 +0000 http://www.yugatech.com/blog/?p=861#comment-23348 I think that's <a href="http://www.techcrunch.com/2006/05/18/friendster-mobs-web-chat-coming/" rel="nofollow">Friendster Mobs</a> with a business model akin to Chikka for the web. I think that’s Friendster Mobs with a business model akin to Chikka for the web.

]]> By: luis http://www.yugatech.com/blog/the-internet/does-friendster-profit-from-the-philippine-mobile-market/#comment-23347 luis Mon, 22 May 2006 07:37:31 +0000 http://www.yugatech.com/blog/?p=861#comment-23347 Friendster Mobile is really just an ancillary service and is never going to be a major revenue stream for Friendster (or the host cellco). The only thing that ever really works for sites like Friendster is advertising, and when they hit the big time 2 years ago, they should've immediately put all their energies into building their own ad system to augment (or possibly replace) the Adsense and Adbrite stuff. The great thing about social-networks is that you immediately have tons of information on what your users are interested in, and can therefore connect on a much deeper level than any third-party contextual advertising could ever do. (Contextual ads can only see a specific page, whereas you -- and i mean Friendster here -- could see the totality of a user's activity throughout the site and serve ads accordingly.) Pusit.com is in the process of building an ad platform like this right now, but i don't think it's something that will be rolled out internationally. the obstacle to selling online advertising in the philippines is that conversion-rates are severely limited by the fact that we rarely make purchases online, so marketers are hard-pressed to use the system for anything other than page impressions. Friendster Mobile is really just an ancillary service and is never going to be a major revenue stream for Friendster (or the host cellco). The only thing that ever really works for sites like Friendster is advertising, and when they hit the big time 2 years ago, they should’ve immediately put all their energies into building their own ad system to augment (or possibly replace) the Adsense and Adbrite stuff. The great thing about social-networks is that you immediately have tons of information on what your users are interested in, and can therefore connect on a much deeper level than any third-party contextual advertising could ever do. (Contextual ads can only see a specific page, whereas you — and i mean Friendster here — could see the totality of a user’s activity throughout the site and serve ads accordingly.)

Pusit.com is in the process of building an ad platform like this right now, but i don’t think it’s something that will be rolled out internationally. the obstacle to selling online advertising in the philippines is that conversion-rates are severely limited by the fact that we rarely make purchases online, so marketers are hard-pressed to use the system for anything other than page impressions.

]]> By: Migs http://www.yugatech.com/blog/the-internet/does-friendster-profit-from-the-philippine-mobile-market/#comment-23346 Migs Mon, 22 May 2006 07:04:06 +0000 http://www.yugatech.com/blog/?p=861#comment-23346 I don't think the local cellcos are set up to host MVNO's. The only thing close I can think of is the ABS-CBN "Kapamilya" SIM from Globe. I don’t think the local cellcos are set up to host MVNO’s. The only thing close I can think of is the ABS-CBN “Kapamilya” SIM from Globe.

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