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Friendster Philippines Office closed down?

The office of Friendster Philippines, formerly known as Pusit.com, has been closed down. William Yu took some pictures of their office and asked Where Did Pusit.com Go?

Pusit.com

Migs adds that Friendster has ceased running Friendster Classifieds and Friendster Ads (FAds) - They’re outsourcing their technical stuff to another company here, though, AFAIK (something called EGG which listed Friendster as one of their partners). Is this the same one I got from another source a couple months ago about that BPO?

It’s possible Friendster Ads and Friendster Classifieds weren’t successful in monetizing the service among the 5 Million Filipino Friendster users.

Even the domain pusit.com now resolves to Friendster.com.

Update: One of the developers of Friendster Philippines has confirmed this. The contract was apparently not renewed by Terence Pua, Friendster Philippines Country Manager. The old team is now working on new projects like Eskwela.com and Xackup.com (under the company PiKitchen) which seems to compete with Friendster.

There’s no official word from Terence Pua though. William Yu has more juicy information from several unverified sources here. Looks like Friendster will be doing a local BPO after all.

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24 Responses to “Friendster Philippines Office closed down?”


  1. Gravatar Icon Jolo replied on Oct 27th, 2006 at 8:42 pm (1)

    Yes Abe. Pusit.com is now officially under friendster. We’re moving into a new venture now. ;)

  2. Gravatar Icon Mike Abundo replied on Oct 27th, 2006 at 10:22 pm (2)

  3. Gravatar Icon jayvee f. replied on Oct 28th, 2006 at 12:19 am (3)

    i read somewhere (was it from duncan riley?) that social network monetization is very bad. CPM is something like 0.001 cents.

  4. Gravatar Icon Rickey replied on Oct 28th, 2006 at 8:15 am (4)

  5. Gravatar Icon ade replied on Oct 28th, 2006 at 9:27 am (5)

    Argh. That’s bad. Very bad.

  6. Gravatar Icon issai replied on Oct 28th, 2006 at 12:24 pm (6)

    but didn’t they patent themselves as the first networking service of its kind?? so bale, its not all failure… they’re barely breathing but ok pa naman siguro…

    they lost to other networking sites…. and they can’t earn money just by ads with traffic from 3rd world countries…

  7. Gravatar Icon SELaplana replied on Oct 28th, 2006 at 1:33 pm (7)

    nalugi na po yata kaya nagclose.

    siya nga po pala…. down po ba ang server po ng ploghost.com? Pati po kasi yung site ko down din simula pa po yata kanina umaga.

  8. Gravatar Icon Dexter Zafra replied on Oct 29th, 2006 at 12:38 am (8)

    I read an article a while back about why friendsater is far behind Myspace. The author said is due to users geographical location. 50% of Friendster’s users are based in Asia were Myspace is US based users. How this affect Friendster in terms of revenue and finding Venture Capital? Well the author stated that more US based Companies will likely backup and advertise with Myspace.

  9. Gravatar Icon Mike Abundo replied on Oct 29th, 2006 at 5:43 am (9)

    Friendster focused too much on a geographic market niche. Today’s most profitable market niches are not geographic, but psychographic.

  10. Gravatar Icon AJ replied on Oct 29th, 2006 at 8:33 am (10)

    This part is completely incorrect - “Migs adds that Friendster has ceased running Friendster Classifieds”

    Friendster Classifieds is still up and running and can be found at http://classifieds.friendster.com

  11. Gravatar Icon keekai replied on Oct 29th, 2006 at 10:08 am (11)

    Friendster PH CPM may look cheap but getting high SOV is a killer to advertisers… we (pinoys) are afterall a friendster crowd and geo-targeting ads to PH users is basically geo-targeting a large chunk of the community.

  12. Gravatar Icon Miguel replied on Oct 29th, 2006 at 11:49 am (12)

    AJ: I was speculating that it was gone because classifieds.friendster.com was down. This was last Friday when I saw the closed sign.

    keekai: that was much of the topic of last nights’ Google Philippines presentation.

    in any case, about Friendster… the reason why we started speculating is for the lack of official word from the companies involved.

  13. Gravatar Icon elmer replied on Oct 29th, 2006 at 12:09 pm (13)

    pusit.com, what an interesting name, i thought they’re into seafoods business?? my bad.

  14. Gravatar Icon Rickey replied on Oct 29th, 2006 at 5:09 pm (14)

    Being first, doesn’t account for much apparently in this situation.

    The reason why Friendster failed is because their servers got so slow and unusable, all the early adopters from the U.S. left, and never came back or gave a damn. The article I linked to sums it up pretty nicely.

    I guess you stick to where your friends are that’s why so many Filipinos are still using Friendster.

    With 75% of its user base outside the U.S., this American company is now forced to service cultures it is completely alien to. I don’t know about you guys but isn’t it obvious that its a money-loser? If 75% of Friendster’s users are outside the U.S. then all the ads they have there (netflix, t-mobile) are useless! (Question: If you are in the Philippines, does Friendster sill serve you Netflix and T-Mobile ads? Or are they Philippine advertisers?)

    Becoming a major Philippine website was obviously not the goal of Friendster when it started.

  15. Gravatar Icon Miguel replied on Nov 2nd, 2006 at 1:14 pm (15)

    Either the Pusit group, or Friendster, should come out with an official statement so they could end this speculation.

  16. Gravatar Icon JC John SESE Cuneta replied on Nov 5th, 2006 at 12:11 am (16)

    jayvee..

    [quote]
    i read somewhere (was it from duncan riley?) that social network monetization is very bad. CPM is something like 0.001 cents.
    [/quote]

    You just don’t know how bad ;)
    Our company lost millions (my former employer that is) :p

  17. Gravatar Icon demonique replied on Nov 8th, 2006 at 8:13 pm (17)

    What’s with your content.. shouldn’t you be blogging on Google’s new acquisition or books.googler.com or something.. heck with friendster and all those filipino code monkey.. FYI.. they’r too incompetent to finish the jobs..

    your fool of crap!

  18. Gravatar Icon aj replied on Nov 12th, 2006 at 2:01 pm (18)

  19. Gravatar Icon merika oribello replied on Feb 1st, 2008 at 5:59 pm (19)

    I would like to be a member of thise yugatech……………

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