Comments on: Online Ad Spending in the Philippines: 0.5% http://www.yugatech.com/blog/the-internet/online-ad-spending-in-the-philippines-05/ Philippines, Technology News & Reviews Sun, 08 Nov 2009 11:24:10 +0800 http://wordpress.org/?v=2.8.5 hourly 1 By: Ana Loreza http://www.yugatech.com/blog/the-internet/online-ad-spending-in-the-philippines-05/comment-page-1/#comment-285275 Ana Loreza Fri, 09 Oct 2009 06:37:22 +0000 http://www.yugatech.com/blog/?p=3890#comment-285275 hi! where can i get information regarding the following: - total media spent in the philippines in 2008 - top advertisers spending per media - How much do the industry allot for print/magazines - total value of media spending on tv, print and radio thanks. hi! where can i get information regarding the following:
- total media spent in the philippines in 2008
- top advertisers spending per media
- How much do the industry allot for print/magazines
- total value of media spending on tv, print and radio

thanks.

]]> By: Recent Links Tagged With "onlinead" - JabberTags http://www.yugatech.com/blog/the-internet/online-ad-spending-in-the-philippines-05/comment-page-1/#comment-249971 Recent Links Tagged With "onlinead" - JabberTags Mon, 29 Sep 2008 03:34:46 +0000 http://www.yugatech.com/blog/?p=3890#comment-249971 [...] public links >> onlinead Online Ad Spending in the Philippines: 0.5% Saved by kackykackyMDR on Sat 27-9-2008 .onlinead’s versus other media ad’s* Saved by murken [...] [...] public links >> onlinead Online Ad Spending in the Philippines: 0.5% Saved by kackykackyMDR on Sat 27-9-2008 .onlinead’s versus other media ad’s* Saved by murken [...]

]]> By: Alfie http://www.yugatech.com/blog/the-internet/online-ad-spending-in-the-philippines-05/comment-page-1/#comment-249438 Alfie Fri, 19 Sep 2008 13:52:41 +0000 http://www.yugatech.com/blog/?p=3890#comment-249438 Kaya mataas sa TV, radyo and print is that it targets the majority of Filipino's which cant afford to have computers and internet. I think if at least half of the pinoys have access to the internet, the online ad pending will increase. Kaya mataas sa TV, radyo and print is that it targets the majority of Filipino’s which cant afford to have computers and internet. I think if at least half of the pinoys have access to the internet, the online ad pending will increase.

]]> By: James http://www.yugatech.com/blog/the-internet/online-ad-spending-in-the-philippines-05/comment-page-1/#comment-246183 James Sat, 09 Aug 2008 17:02:17 +0000 http://www.yugatech.com/blog/?p=3890#comment-246183 Hi Yuga! Anong ad affiliate network ang nagpoprovide ng ads mo dito sa Yugatech na Smart Buddy? Mas mataas ba ang CPM niya compared to Google Adsense? Hi Yuga!

Anong ad affiliate network ang nagpoprovide ng ads mo dito sa Yugatech na Smart Buddy? Mas mataas ba ang CPM niya compared to Google Adsense?

]]> By: GM Tristan http://www.yugatech.com/blog/the-internet/online-ad-spending-in-the-philippines-05/comment-page-1/#comment-246134 GM Tristan Fri, 08 Aug 2008 21:35:57 +0000 http://www.yugatech.com/blog/?p=3890#comment-246134 We're still in the tri-media stage. But what few marketing execs know is that the Philippines is fast growing into an internet savvy country. Friendster has millions of Filipinos in their DB and considers us as their number 1 area, if I'm not mistaken. With that number growing everyday, I think it's high time to really invest in online ad spending. Being a marketer myself, I have started to invest money in online ads suchs as blogs, SNS and banner advertising. But it doesn't have to be as vanilla as that. There has to be a compelling reason for your target market to click on your ad. It's not just a battle for CPMs or impressions... your message and your campaign must be well planned and in sync with your tri-media advertising. Online marketing shouldn't compete with tri-media. Look at it as a supplementary thing and more and more marketers will see the value of this soon We’re still in the tri-media stage. But what few marketing execs know is that the Philippines is fast growing into an internet savvy country. Friendster has millions of Filipinos in their DB and considers us as their number 1 area, if I’m not mistaken. With that number growing everyday, I think it’s high time to really invest in online ad spending. Being a marketer myself, I have started to invest money in online ads suchs as blogs, SNS and banner advertising.

But it doesn’t have to be as vanilla as that. There has to be a compelling reason for your target market to click on your ad. It’s not just a battle for CPMs or impressions… your message and your campaign must be well planned and in sync with your tri-media advertising. Online marketing shouldn’t compete with tri-media. Look at it as a supplementary thing and more and more marketers will see the value of this soon

]]> By: Spaghett1 http://www.yugatech.com/blog/the-internet/online-ad-spending-in-the-philippines-05/comment-page-1/#comment-246132 Spaghett1 Fri, 08 Aug 2008 20:05:23 +0000 http://www.yugatech.com/blog/?p=3890#comment-246132 Hi! I also want to comment on this but i decided to post a topic on my blog in reply to this: Why Online Ad Spending of 0.5% not considered http://www.blogcompilation.blogspot.com Hi! I also want to comment on this but i decided to post a topic on my blog in reply to this:

Why Online Ad Spending of 0.5% not considered

http://www.blogcompilation.blogspot.com

]]> By: BrianB http://www.yugatech.com/blog/the-internet/online-ad-spending-in-the-philippines-05/comment-page-1/#comment-245886 BrianB Wed, 06 Aug 2008 10:33:13 +0000 http://www.yugatech.com/blog/?p=3890#comment-245886 We can start a "buy on my website" meme. This will get them excited. Make it a point to buy from an ad on a local website monthly. Maski candy lag or something. We can start a “buy on my website” meme. This will get them excited. Make it a point to buy from an ad on a local website monthly. Maski candy lag or something.

]]> By: yuga http://www.yugatech.com/blog/the-internet/online-ad-spending-in-the-philippines-05/comment-page-1/#comment-245820 yuga Tue, 05 Aug 2008 19:43:46 +0000 http://www.yugatech.com/blog/?p=3890#comment-245820 @BrianB - I think the 0.5% ad spend for online includes AdWords, YSM, and other PPC campaigns as well as Direct Ads, Run of Site, Run of Network, and all other types of behavioral and display advertising online. My guess is that this would comprise of ads on the Friendster network, Multiply, ABS-CBN Interactive properties, Inquirer.net, GMA New Media properties, Yehey, Click the City, Yahoo Philippines properties and other big sites. @BrianB – I think the 0.5% ad spend for online includes AdWords, YSM, and other PPC campaigns as well as Direct Ads, Run of Site, Run of Network, and all other types of behavioral and display advertising online.

My guess is that this would comprise of ads on the Friendster network, Multiply, ABS-CBN Interactive properties, Inquirer.net, GMA New Media properties, Yehey, Click the City, Yahoo Philippines properties and other big sites.

]]> By: BrianB http://www.yugatech.com/blog/the-internet/online-ad-spending-in-the-philippines-05/comment-page-1/#comment-245794 BrianB Tue, 05 Aug 2008 15:06:25 +0000 http://www.yugatech.com/blog/?p=3890#comment-245794 Dumb AZN ruining it for everybody again: http://www.dailymail.co.uk/news/worldnews/article-1041407/Grand-Theft-Auto-pulled-sale-Bangkok-teen-murders-taxi-driver-easy-game.html Dumb AZN ruining it for everybody again:

http://www.dailymail.co.uk/news/worldnews/article-1041407/Grand-Theft-Auto-pulled-sale-Bangkok-teen-murders-taxi-driver-easy-game.html

]]> By: BrianB http://www.yugatech.com/blog/the-internet/online-ad-spending-in-the-philippines-05/comment-page-1/#comment-245783 BrianB Tue, 05 Aug 2008 13:53:08 +0000 http://www.yugatech.com/blog/?p=3890#comment-245783 Abe, it's really a matter on how you do the advert on the website. I have an idea on how to do an effective banner ad. You know the though bubble on comics. Something like that. Roll over mouse on ad and it'll give you some more explanations about the product. Click to go to site, of course. Abe, it’s really a matter on how you do the advert on the website. I have an idea on how to do an effective banner ad. You know the though bubble on comics. Something like that. Roll over mouse on ad and it’ll give you some more explanations about the product. Click to go to site, of course.

]]> By: Jan Alvin http://www.yugatech.com/blog/the-internet/online-ad-spending-in-the-philippines-05/comment-page-1/#comment-245767 Jan Alvin Tue, 05 Aug 2008 10:41:48 +0000 http://www.yugatech.com/blog/?p=3890#comment-245767 Companies in the Philippines are still hesitant in investing online advertisement. Companies in the Philippines are still hesitant in investing online advertisement.

]]> By: blozoom! http://www.yugatech.com/blog/the-internet/online-ad-spending-in-the-philippines-05/comment-page-1/#comment-245766 blozoom! Tue, 05 Aug 2008 10:40:48 +0000 http://www.yugatech.com/blog/?p=3890#comment-245766 ^eckoe, ill echo that. TRASH TV! P200,000 for a 30 second ad clip on tv versus a year round ad link on a carefully and correctly selected phil site or blog. id go with the web ad. of course not all are hooked online. product to product basis din yan. tech products are ok online. my lolo got to know arthro thru TV ad spot. now he's walking backwards. that .05 is really low. it has to go up for the benefit of fil-netizens. ^eckoe, ill echo that. TRASH TV!

P200,000 for a 30 second ad clip on tv versus a year round ad link on a carefully and correctly selected phil site or blog. id go with the web ad. of course not all are hooked online. product to product basis din yan. tech products are ok online. my lolo got to know arthro thru TV ad spot. now he’s walking backwards.

that .05 is really low. it has to go up for the benefit of fil-netizens.

]]> By: eckoe http://www.yugatech.com/blog/the-internet/online-ad-spending-in-the-philippines-05/comment-page-1/#comment-245749 eckoe Tue, 05 Aug 2008 07:15:44 +0000 http://www.yugatech.com/blog/?p=3890#comment-245749 That is the Philippine market! TRASH TV: 76% Jeepney Radio: 17% TINAPA RAPPER: 7% Porn 0.5% Total: 100% That is the Philippine market!

TRASH TV: 76%
Jeepney Radio: 17%
TINAPA RAPPER: 7%
Porn 0.5%
Total: 100%

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