It’s no wonder why Smart Bro is PLDT’s most successful product/service ever. They’re practically everywhere and there’ve been no competition in its first two years. You can even apply for Smart Bro inside a taxi cab.
With over a quarter million (>250,000) subscribers to date, Smart Bro is gearing to be the number broadband provider in the Philippines.
But wait, what is this I’m hearing that Hwuawei (a supply competitor to ZTE) is bidding for supplying 3G/HSDPA dongles for Smart and Sun Cellular too? Everybody’s gunning for 3G while Globe is shifting away from it and moving on to WiMax.
Twitter: sylv3rblade
says:
LOL and I thought the application via email/ym thing was the best marketing ploy they had employed.
what about the complaints against SmartBro’s services by a considerable number of subscribers? Did they clear those issues yet?
and why on earth would i trust private information to THIRD PARTY?
Twitter: mikkogozalo
says:
Kuya Bryanboy, your right. Hehehe. We never know, the driver might sell your personal info. :p
Pero in fairness kaka-iba sya ah.
Another source of income for taxi drivers? Or the operators of the taxis they drive.
It’s not the accessibility to application spots that we consumers are having problems with it’s the quality of the service itself that’s the problem. When would these greedy telcos understand this plain and simple truth?!
Guerrilla Marketing
[...] Yuga recently wrote on something that’s becoming big business here in the Philippines … in-cab ecommerce. Interactive business opportunities while stuck in airport traffic. This has been a big [...]
unfortunately, it seems to me that Smart Bro still hasn’t improved their customer service. i think that’s how Bayantel DSL trumps them, with the rebates when there’s outage, and suchlike.
now, cheap web via connecting one’s PC to one’s cellphone, now i’m all for that.
[...] read about this taxi selling Smart Bro in Yugatech’s blog. I gotta say Smart Bro’s real smart (pardon the pun) when it comes to sales and marketing [...]
Great Idea
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