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July 17, 2010

Did Gizmodo just cost Apple $87 Million?

Apple’s Steve Jobs finished their press conference and addressed the pressing issue of the iPhone 4 “antenna-gate”. After clearing up all that engineering issues and software updates, Steve announced they’re giving away iPhone 4 cases to everyone.

Free iPhone 4 cases to all 3 million who bought and refunds to those who paid for it earlier.

Among the first sites to cover the so-called “antenna-gate” was Gizmodo (among others) with their collection of videos demonstrating how the signal bars would drop when holding the iPhone 4.

And while Steve Jobs explained that the issue is not isolated to the iPhone 4 (even showing data from controlled experiments and call logs from AT&T), he added that if the free case will make everyone happy, then they’ll give it fro free or give refunds to everyone who bought it earlier (starts today thru September 30).

Apple reveals that they have sold 3 million units of the iPhone 4 in just 3 weeks. The iPhone 4 Bumper case sells for $29 a pop so that amounts to a total of around $87 million. Might be spare change for Steve but that’s gotta bruise the ego.

Written by yuga

Abe is the founder and publisher of YugaTech. You Can follow him on Twitter @abeolandres.

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51 Responses to “Did Gizmodo just cost Apple $87 Million?”

  1. mr. bogus says:

    “the death grip” yan kasi bili lang ng bili kahit di alam ang features makapagyabang lang!!!! kawawa pala mga kaliwete

    anyway ok na yang rubber bumper o case na free!!! kaysa naman sa wala.. bad design of apple iphone4.
    kahit na may puna ako sa iphone4 dahil no flash, still the best smartphone in the market today

  2. Lito F. says:

    All Apple’s hypes turned to gripes. Steve Jobs must fire those responsible for the IPhone 4G blooper.
    This is a clear and blatant example of a company which is profit driven than service driven.

  3. Angie says:

    Apple’s iPhone 4 = Microsoft’s Windows Vista

    The problem with Apple is that they never learned from MS. What’s both in their minds are that they should always have something to uhm… present.
    Tumatawa lang naman to death si Bill Gates ngayon.

  4. Miklos says:

    After watching the press conference I can honestly say:

    Jobs and Apple is the most arrogant moneytrain in history.

    The arrogance of trying to blame HTC, Nokia, Blackbrerry and Samsung for their antenna problems? 0.o

    If I see someone with an Iphone4 I will have to stab them in the face as they are clearly mindless zombies.

  5. ed
    Twitter:
    says:

    yeah Stevie blame all phone makers but Apple. Like all phones have exposed antenna design as iPhone 4. Squeamish display of arrogance indeed.

  6. Fleeb says:

    @dan treacy, this has been discussed before. The problem with the the regression testing is that, since they disguised the iPhone 4 prototypes by covering them in a case, they might have failed to produce the antenna problem.

  7. JKisaragi says:

    I LOL at the iPhone4 and Windows Vista Comparison. XD

    I’ve been trying to replicate the “grip of death” on my SGS, and so far I’ve been unsuccessful.

    XD

  8. ric says:

    Thank God for free press. This at least gives consumers a choice wether to buy a cool product albeit with a major handicap or buy alternatives that are known to work the same.

    To Apple’s credit, at least they came out and offerred a workaround. I just didn’t like the part where they had to drag other manufacturers into their mess. RIM’s response to this was really a slap on Apple’s face.

  9. manong says:

    steve jobs is the ideal husband… kahit nabuko na, hindi pa rin aamin! tapos may palusot pa na “bakit, yung ibang lalaki rin nman gnun ah! (rim & nokia)”

    and finally he says, “hayaan mo, gagamit na ako ng condom! (bumper case) ”

    eerily similar no?

    idol!!

  10. Junalquis says:

    iphone4 revolutionize 2010 by giving us a chance to use android, Bada, symbian phones etc. lol

  11. bruns says:

    abe, its only LESS THAN a $1.00 = factory cost of iphone4 bumper according one industry analyst (read from new york times, if not from cnet).

    that would be a more realistic estimate of apple “losses”, than virtual cost of $30 x # of iphones sold and will be sold eventually.

    in short, its a peanut, never to shake the apple billion-dollar empire.

    it might bruise their ego, but their popularity rate will increase, not decrease, hence more profit.

    poor reception of not, how come people are still buying iphone4 despite the fiasco. apple is more than the fruits of hardwork, its an “opium”.

  12. domob
    Twitter:
    says:

    That was still a pretty small amount compared if they need to do a recall of all the iPhone 4s for its faulty external antenna.

  13. manong says:

    @bruns

    abe is correct… why? just imagine how many $30/each sales apple could generate if they don’t give them for free… like those iphone 4 users will still buy them! duh!

    i think this is a bad move by apple… they should have ignored the issue and instead advertise how great looking your iphone 4 would be in those “bumpers”!

    the impact here is not the production cost, but potential sales… that’s how a company like apple thinks

  14. manong says:

    bibili ako ng iphone 4 regardless of faults… kung nsa Php18k lang sya!

    wag nman sana sila gahaman sa kita! laptop nga wla pang 26k, mas maraming gamit pa!

  15. dan says:

    Steve Jobs is LYING BASTARD!

  16. RaGe Einzeln
    Twitter:
    says:

    it’s just like this:

    it might be a FEATURE of the iPhone….

    ….for them to purchase the next one…

    they never learn -_-

  17. rye says:

    umamin na rin. :D

  18. [...] time around, I don’t think a bumper case will solve the problems. [...]

  19. mr. bogus says:

    and one thing pala. sa latest press conference nya ay sinungaling si steve jobs ng mag compare sya ng 3 cellphone na pag hinawakan ay mawawala ng signal…!!!!!!!!!! he is a f#@*% liar..

    tri-nay ko yung black berry and my nokia phone na i grip pero d naman nawala ang signal ng cellphone ko!!! halatang gusto nila i cover-up yung kamalian nila sa design ng iphone4.. at sabihin na LAHAT ng cellphone ay may ganung problem!!! wtf!!!

    at sasabihin pa niya na mababang posyento lang ang nag complain sa apple care about sa drop call percentage… nakakuha na sila ng data ehh di pa naman nagtatagal at alam na ng nagkaroon ng iphone 4 na may problema sa signal problem kaya talagang di na nila hahawakan yung sa bottom left corner…

    atleast may free casing and they offer a full refund (less than 30 days) so walang kaso…

    uulitin ko:
    kahit na may puna ako sa iphone4 dahil no flash, still the best smartphone in the market today

  20. Angie says:

    ^ Yes, for example, they demonstrated a BlackBerry Bold (9700). Sabi nila, nasa bottom part ng phone yung internal antenna ng Bolds and Curves, which is true since yun ang naka-sulat sa manuals and online documentations ng series.

    Pero what kept me wondering, why would RIM include a leather holster for the Bolds and Curves that would attenuate the signal? The answer, hindi ganun ka-affected ng holster yung signal ng phone, even covering the bottom part by your palm. When I tried covering my 9650 with my palm, nadagdagan pa nga yung signal bar eh.

    Which means, mali ng turo ang Apple. Sana tinry nilang kumuha ng 5110 tapos tanggalin nila yung external antenna. Dapat yun ang dinemo nila. Pshhh.

  21. Rich558 says:

    The number 4 is a bad number in chinese numerology. That’s why asian manufacturers rarely name their products with this number (case in point: Panasonic skipped from the LX3 straight to the LX5). Looks like El Jobso should have consulted a Feng Shui expert first.

  22. Fleeb says:

    I just saw this clip coming from a Taiwanese media summarizing the iPhone 4 events:

    http://www.youtube.com/watch?v=gY5H7WoK0PM

  23. bangkay says:

    jobs is still rich. people are still buying iphones. walang talo si jobs diyan, showbiz lang. lol.

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