When Old Media goes New Media

Abe Olandres Editor-in-chief October 23, 2006 · 1 min read

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When Jayvee approached me to collaborate with them (as a consultant) on building up Hinge Inquirer’s blog network, I was surprised that traditional publications are looking into new media as a path to expanding their readership and brand.

After several months and with the help of uber WP theme designer Gail, I’m ~~allowed~~ ready to disclose my participation with HIP and their 6 new blogs:

I used to do the themes but Gail took over around the middle of the project. I have a 2-year contract with them — hosting the sites, tweaking and some SEO jobs. In exchange, I get a percentage of the revenues from monetization. Hopefully, the payback will be good. :D

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Abe Olandres

Editor-in-chief

Abe is the founder and Editor-in-Chief of YugaTech with over 20 years of experience in the technology industry. He is one of the pioneers of blogging in the country and is considered by many as the Father of Tech Blogging in the Philippines.

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6 Comments

jun · 20 years ago

Congrats Gail, Abe, Jayvee!

You know, a thought has been bugging me since the 1St BlogCon… It’s nearing 2007, an election year and politicians/candidates/political parties are not blogging. Given that the masa are not yet as wired as we’d like them to be… But wouldn’t Blogging be a good tool/campaign machinery?

Dave Starr · 20 years ago

I say good news also. The old media who ignore blogs or do blogs half-@ssed will feel the pain in the future. How far that point in the future is is the only debatable point.

It sounds as if you have a good arrangement for this gig. I know of many “web experts” who counsel folks that participation type deals are wrong … they feel a developer should deliver product to the client turn-key and let it sink or swim on its own. But for blogs in particular the participation of the expert can make all the difference, so it sounds a good deal.

I’m going to add those blogs to my feeds and keep an eye on them. I’m particularly interested in seeing how the GolfDigest progresses. I’ve been watching a guy who’s doing something similar in Thailand and have long felt that someone who actually had his/her feet on the ground in the Philippines could make something useful out of the great golf assets the Philippines has to offer.
Best of luck