Philippine call center company Infonxx recently renamed itself as KGB Philippines. The new name is not an acronym but if you think it sounds familiar, you’re right. They got their new name from that defunct Russian security agency.
In a recent conference call, Infonxx co-founder and CEO Robert Pines, explained the changes in their company name and their goal to be the number 1 directory assistance service worldwide.
What caught my attention was why they changed their name to KGB. According to a source, a lot of people often mistakenly pronounce Infonxx as “in-fonks” instead of the “info-n-x-x”.
The new name, KGB, was chosen partly because it’s “intriguing” just like the Russian intellegence agency it was named after.
KGB (Infonxx) is a US call center company specializing in directory assistance with offices here in Makati (RCBC Tower) and Sta. Rosa, Laguna. They’re the leading directory assistance service in the UK and also plans to enter other markets such as the Philippines and other Asian countries.
To learn more about Pines and the success of Infonxx in United Kingdom, check out this 2003 story from the Telegraph UK.