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July 31, 2012

SemCon 2012 is slated this August 30 – 31

We’ve been doing this conference in the last 5 years and this year, it’s slated on August 30 – 31 at the AIM Conference Center here in Makati City.

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September 06, 2010

SEMCON 2010 slated on October 7 & 8

For the 4th straight year, we’re doing the Search Engine Marketing Conference again and it will happen on October 7 & 8, 2010 here in Manila. It’s a search marketing event you don’t want to miss out on.

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October 02, 2009

SemCon 2009

We’re on the second day of our Search Engine Marketing Conference today at the Hotel Intercon. It’s been a busy 2-days for me so regular blogging will resume tomorrow. To follow us, check out @semconph on Twitter or the hashtag #semcon and #semcon09.

September 14, 2009

Last chance to get FREE SemCon ’09 passes!

For those who are interested to attend the 3rd Search Engine Marketing Conference for free this October 1 & 2, you only have 36 hours left to join our blog contest here. We already have more than a dozen entries there but you can still participate.

August 18, 2009

Search Engine Marketing Conference 2009

For the 3rd year in a row, the Search Engine Marketing Conference 2009 is all set to happen this October 1 & 2, 2009. As usual, we’ll have a whole new line-up of search marketing topics to fill the 2-day conference shared by practicing internet marketing experts.

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December 12, 2008

Flowers Express and SEO Comment Spam

Owners of should tell their internet marketing / SEO people to stop using outdated SEO spamming techniques or they’d end up on the other end of the SERPs.

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December 13, 2007

Does Google favor its own? (BlogSpot)

Been joining several SEO contests in the last couple of years and only recently did I noticed that Google seems to be giving favors to its own products and services.

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November 28, 2007

Buy a PR7 Link from Google for $5 a day?!

Mini SearchOk, all this issue about paid links, paid posts, PageRank penalties, SERPs demotion and the twisting of moral compass in advertising is giving me nose bleed. And yes, a lot of blog networks that have heavily relied on the TLA factor for their revenue model are in for a huge business dilemma. But what does that got to do with buying a PageRank 7 link from for $5 a day?

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November 25, 2007

Confirmed: SERPs Penalty for Link Sellers

Google has finally put things into print (err, HTML). The recent PageRank slap for link selling is just the beginning. Now, they’re going to gun your blog down from the SERPs.

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October 25, 2007

Google slapping PageRank Penalties

As in it’s all over the blogosphere now. A lot of popular sites have been slapped with PageRank penalties, some scrambling for their lives. And some though it was just this blog.

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August 06, 2007

Check your WordPress themes for malicious codes!

If you’re using free WordPress and Joomla themes, then you should check your theme files for some malicious codes. This issue was first raised by Derek of 5ThiryOne (via JaypeeOnline) which hit Digg’s frontpage the other day. One of Derek’s free WordPress themes have actually been modified and inserted with malicious codes.

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July 26, 2007

SERPs Update: Do custom permalinks work?

Several people have emailed me asking whether the change from the default permalinks to the new custom permalinks will have an effect on the blog’s search engine rankings, Page Rank and ultimately traffic. With over 1,700+ posts, I was a bit worried the results will be tragic. But I held my hopes up.

Only two days after I rebooted this blog with a new theme and change the permalink structure, I’m already seeing the results of the search engines re-indexing my blog. Now, I think I have the answer to this. See results after the jump.

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July 21, 2007

Fight cancer with Black Hat SEO

This video interview of of Rand Fishkin, CEO os, tells the story of a certain guy called G-Man who’s been contributing to the SEOmoz website.

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July 09, 2007

Why not all bloggers need SEO

Ahmed Bilal wrote a piece on “Why bloggers need SEO” on Performancing and while I agree on his suggestions on a purely optimization perspective, I do not believe all bloggers need them.

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July 01, 2007

Why the John Chow strategy ain’t good?

I know a lot of blogger likes the strategy. John Chow practically propelled himself to blog stardom in less than a year and thru his marketing campaigns, went into the Technorati Top 100 list (although he wasn’t actually hand-picked). So, why did I say that the “John Chow Strategy” isn’t good for anyone else?

He used to run linkback contests such as the “Make Money Online” Googlebomb. Well, his link back promotion got him a Google penalty. Yep, that “review me and I’ll post a link back to your blog” has actually backfired. Now, if you search for the name “John Chow” on Google, his blog will not even show on the frontpage. See John’s explanation on this here.

So, a fair warning to fellow bloggers who join or are actually doing the same strategy. This example might have answered Andrew’s earlier post on link trains and such.

June 20, 2007

Fixing pages in Google’s Supplemental results

Wait, what does it really mean if your pages are in Google’s Supplemental results? Matt Cutts of Google previously answered this in his video here but some of you might be still confused (or oblivious) about it. And though he says there’s nothing to really worry about, it pays to be diligent and informed.

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May 03, 2007

Filipino is first SEO World Champion

Fellow Pinoy blogger and SEO specialist Benj Arriola won the recently concluded SEO World Championship (blogged about it more than 3 months ago) sponsored by GetUpdated/EastPoint.

Not only does Benj gets the bragging rights as a kick-ass SEO champ, he also gets to take home a brand new car — a Citroen C2. Read all about Benj’s thank you speech here. *hehe* The complete list of contest winners can be found here.

And that kick-ass Citroen C2 prize is not a brand of bottled ice tea but a car.

Citroen C2

Benj has these 3 tips to share:

1. Content is still king! Good content keep people stay, comeback and spread the news in a natural manner.
2. Design is still important, not that is has to be really superb, but at least it does not look bad that people will not trust you nor the content of your website. Make it clean and presentable to help drive more traffic, world-of-mouth and more effective website link baiting.
3. And SEO is a pay-it-forward type of industry. The more help you give out to other people, the more help you receive when you need it.

Congratulations to Benj for uplifting the name of Philippines in the world of SEO. Hat tip to Abel for emailing me. :)

April 08, 2007

Search Engine Ranking Factors

Aileen was telling me and Marc that her old and widely linked personal blog had a PR3 while her newer less linked work blog had a PR4. I tried explaining that it’s not the volume of links but the quality and (topical) relevance. Marc counters that relevance may not be part of the algorithmic factor in determining Page Rank. He had some real-life examples to show it. I have mine that proves the contrary.

Anyway, thanks to Eric Salas for emailing me this link from SEOMoz (didn’t have much time to check my feeds):

Top 10 Positive Factors

1. Keyword Use in Title Tag
2. Global Link Popularity of Site
3. Anchor Text of Inbound Link
4. Link Popularity within the Site’s Internal Link Structure
5. Age of Site
6. Topical Relevance of Inbound Links to Site
7. Link Popularity of Site in Topical Community
8. Keyword Use in Body Text
9. Global Link Popularity of Linking Site
10. Rate of New Inbound Links to Site

The survey represents the collective wisdom of 37 leaders in the world of organic search engine optimization. You can read details and the comments here.

March 29, 2007

Newton’s 4th Law of Finite PageRank

If Isaac Newton were still alive and he took his Ph.D. in Stanford University along with Larry Page and Sergey Brin, he could have been the 3rd co-founder of Google and made some Mathematical contributions to the search algorithm especially the design of the PageRank.

PageRank is a link analysis algorithm which assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of “measuring” its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references. The numerical weight that it assigns to any given element E is also called the PageRank of E and denoted by PR(E). {source: wikipedia}

Evil Matt Cutts blogs and asks “Where does PageRank come from?“.

… assuming you must have PageRank to give it, where does the original first page rank come from? Does every site start out with a basic miniscule amount of page rank contributing to the entire Internet sum of PageRank?

Newton could have answered that with his 4th Law of Finite PageRank and it would have been stated this way:

PageRank is neither created nor destroyed. It is only transfered from one web page to another, either given freely, traded or bought. PageRank is finite and it does not increase as the total volume of indexable pages grow.

There’s a finite sum of PageRank, otherwise with the constant growth of the world wide web would spread the PR too thin. If every new site or webpage created had an initial non-zero PageRank value, one can artificially amass PageRank by registering new domains or generating more webpages.

But what about the theory of the Alpha Page Rank Site?

March 28, 2007

Domain ccTLD affects Google SERPs

One of the latest post at the official Google Webmaster Central Blog hints that the country-code of domains along with the server location affects the SERPs of a website:

Use regional and geographical domains in line with their purpose.

First, a sidenote for the Western webmasters: some Eastern European countries like Poland and Russia have so-called regional or geographical domains. Imagine that all the states in the U.S. had their official second level domain and if you wanted to open your webshop delivering to Kentucky, you could do it cheap or for free on eg. This could help Google serve geographically relevant search results. In case you wish to sell organic soaps to people in Szczecin, do open your webshop on If you are from Kalmykia and would like to show the world the beauty of your area, go ahead and set up your Kalmyki travel site on If you like a region, support it by hosting your site on the related regional or geographical domain. Be aware that webspam on these regional domains violates the correct use of them and prevents the development of your country’s web culture.

So, if all else being equal, a will rank higher than the .com when the user/searcher is in the Philippines.

March 20, 2007

How Google ranks results in Blog Search

This one is specific to Google Blog Search which is a separate one from the main Google Web Search. Via Steve Rubel, Google Operating System writes an explanation on how a blog post or blog entry is ranked:

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March 14, 2007

How to be an SEO Consultant without even trying

A client once asked me where to look for SEO consultants and how will they know that the person is the real thing. Surprised that they knew about Search Engine Optimization, I told them I’ll point them to the right people. Then again, how do we really know who are the right people?

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February 28, 2007

SEO Clinic: Free SEO Advice

Now, this is something you’d like to get if you’re running a huge site or an online business — some free SEO advice from several of them kick-ass SEO professionals in the industry:

SEO Clinic is a new project we are now offering on Search Engine Journal for webmasters and site owners which are not experiencing their desired or potential Google, Yahoo, and MSN rankings.

Every week our group of SEO experts will band together and lend our expertise to help one lucky selected site with their SEO. We will publish our tips for your site on each Tuesday.

SEO Clinic is a free service and our recommendations will include ideas and tips on link building, site navigation, usability, copywriting, social media optimization and other techniques which help web sites rank higher for desired terms in search engines. {Search Engine Journal}

Head on over there and have your site diagnosed.

January 24, 2007

Crazy Google PageRank

Sometimes, whatever you do and however you follow the webmaster guidelines, you just don’t understand the outcome from Google.

I just discovered that my blog has turned PR6. But it’s not the URL that I’ve always been using — i.e. — that one is still PR5.

So which one is it? Check out the PR6 results for here. All the rest — and remains at PR5 (mind the leading slashes). Now, how did that happen when is something I can’t understand myself.

So I say forget about PR.

January 24, 2007

Wikipedia adds nofollow to external links

From the Search Engine Journal, All Wikipedia Links Are Now NOFOLLOW:

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