Wednesday, February 27th, 2013
Android belongs to Google, and is basically free. Samsung is going on a killing spree with its Galaxy line of devices running Android, and is continuing to do so in almost all fronts. As a result, ut poses a threat to Android itself because of Google’s mobile-ad business.
In case you didn’t know, Samsung sells about 40% of all Android phones in the world. From the company’s perspective, that’s a good thing; but for Google, that is a whole other story. Andy Rubin, Android’s head, praised Samsung for the things that it brought upon the ecosystem, but subsequently, he also said Sammy could be a threat when it dominates the market. If this continues on, Samsung and Google’s partnership may change terms… or worse.
This is could be one of the reasons why Motorola was bought by Google — to balance everything off and to help maintain an equal footing with the rest of the manufacturers that uses Android.
Let’s take this from another perspective and why this is an important topic: Samsung relies heavily on the Galaxy brand. Without Android, what else is their next cash cow? Samsung needs Android, but does Android need Samsung as much?
This could be the reason they have Tizen as a backup. It’s the same reason why Samsung kept on holding on to their own Bada OS for the longest time. We can now see how Android is slowly fading away as a brand and being replaced by the Galaxy branding, at least from the eyes of Samsung. This is what Google is trying to avoid.
We have no idea what will be the future relationship of these two companies, but we have some things in mind though. Don’t expect the next Nexus phone to be from Samsung, and Motorola’s X Phone might be just the killer push Android needs.