As some of you might have already read the breaking news lately, or even blogged about it, the real identity behind Fake Steve Jobs (FSJ) has been unmasked.
As the saying goes, all good things must come to an end. All the fun, humor and mystery will cease to exist for readers of The Secret Diary of Steve Jobs now that he’s been outed.
The man behind the parody blog is Daniel Lyons, a senior editor at Forbes.
Well it had to happen. Honestly I can’t believe it’s taken this long. But as you may have heard, I’ve been busted by a newspaper reporter. My cover has been blown. Guy named Brad Stone, who works for the New York Times. Have you heard of him? Well, tip of the hat to you, Brad Stone. You did the sleuthing. You put the pieces of the puzzle together. You went through my trash, hacked into my computer, and put listening devices in my home. Now you’ve ruined the mystery of Fake Steve, robbing thousands of people around the world of their sense of childlike wonder. Hope you feel good about yourself, you mangina. One bright side is that at least I was busted by the Times and not Valleywag. I really, really enjoyed seeing those guys keep guessing wrong. For six months Dr. Evil and Mr. Bigglesworth put their big brains together and couldn’t come up with the answer. Guy from the Times did it in a week. So much for the trope about smarty-pants bloggers disrupting old media. Brilliant. My only regret is that we didn’t get a chance to see Bigglesworth take a few more swings and misses.
Well, it took the New York Times 13 months (depending on how you look at it) to unearth and man behind the blog. Why the NYT had to spoil the fun is still a puzzle to me. I was actually thinking of outing myself and declare that I’m the Real Fake Steve Jobs just for the fun of it. But no, my writing style will be a dead giveaway that it ain’t me by a hundred miles. Well,, that’s how the NYT reporter was able to discover him.
What’s next for Fake Steve Jobs? Maybe a long awaited retirement. Readers will be moving on to the next Fake Steve Ballmer, Fake Bill Gates, Fake Michael Dell or Fake Larry Ellison.