Feedburner Pro now free!

This is one nice thing about Google. They buy up cool web service apps running the paid model and give them all away for free. This is what’s happening with their recent purchase of Feedburner too.

As of today, Feedburner Pro is open for everyone, totally free. For those who are using Feedburner, two more features will be available:

FeedBurner Stats PRO
PRO is feed analytics taken to the next level. You will now have access to the number of people who have viewed or clicked individual content items in your feed and “Reach,” which estimates the daily number of subscribers who interacted with your feed content. You can turn this on by signing in to your account, navigating to the Analyze tab and heading to the FeedBurner Stats PRO section. Click the “Item Views” checkbox to activate these PRO features.

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MyBrand
The MyBrand service (also PRO-level) is located under the “My Account” tab after you’ve signed in. MyBrand lets you maintain consistency between your feed address and your hosted website’s domain, if matchy-matchy is your thing. For example, rather than using feeds.feedburner.com/MyFeedName, your MyBrand-ed feed address can be feeds.myexcellentdomain.net/MyFeedName. To get started with MyBrand, sign into FeedBurner, click the “My Account” link in the upper left-hand corner, and then click “MyBrand”. Nota Bene: You must be comfortable playing around with DNS entries and own the rights to the domain whose DNS entries you’ll be playing around with in order to successfully activate MyBrand.

Previous “PRO” customers will not be charged for the month of June 2007 and beyond. Also, after newly activating either of these features or services, you’ll notice a nifty new “PRO” badge next to your feed(s) on My Feeds page.

You can now login to your Feedburner account, access the Pro tab and activate all those new tracking features. You may need to download a script or HTML code to put in your blog but iuf you’re already running Feedburner Ads or Feedflare, you’re all set.

Google did the same paid to free move after they bought Picasa, Urchin (Google Analytics), Blogger Pro, and KeyHole (Google Earth). {GoogleBurner logo taken from Blogoscoped.}