After buying Twitter client Tweetie last year, Twitter has once again bought another client. This time, it’s TweetDeck. The price — a cool $40 million in cash and stock (via @cnnmoney).
So why is Twitter buying all these clients when it can easily just create one of their own from scratch?
My guess is that Twitter has been monetizing their website for some time (reaching up to $100,000 per sponsored trends and promoted tweets). The only other channel they cannot monetize are the users that use Twitter clients such as TweetDeck.
By snapping up all these popular clients, they can now drive advertising to them and hopefully be able to get back all their investments in time.
[...] According Sir Abe of Yugatech: [...]
so this is how it’s gonna be, they’re just gonna buy every third party client and leave them for dead…
Twitter: killrfillr
says:
the question now is what will happen to foursquare-facebook-tweetdeck integration?
Twitter: Arnoldgamboa
says:
Abe, I read somewhere a few weeks ago that this attend by Twitter (and apparently a success) in buying Tweetdeck is a potential damage control since UberMedia is also trying to buy them and planning to create a Twitter-like service. Tweetdeck owns 20% of the total Twitter traffic, so it would be a disaster if a competitor gets the hand of Tweetdeck.
Twitter: Arnoldgamboa
says:
Typo: “this ATTEMPT by Twitter …”
i think i heard this too.
no choice really for Twitter if they want to stay on top of the game.
hey guys, have you seen ashton kutcher’s twitter app???? Hilarious!!! http://www.aplus-app.com/