Since the early months, a lot has changed with Google Ad Manager. I’ve been using it for the last 5 months so I can say I witnessed how much improvements were made.
Now you can have several ways of serving ads:
- Target ad delivery by City, Country or Region.
- Day and Time Targeting so you can set what time and day of the week the ads should display.
- Ability to run AdSense ads on remnant inventories — AdSense ads kick in after banner impressions are completed.
- Filter ad serving by browser, browser language, operating system, bandwidth and user domain.
- Ability to serve equal amount of ads for a given time frame or display all ads as fast as possible.
- Creative rotation allows you to serve multiple display adds evenly, according to assigned weights, or based on CTR (ads with higher clicks get displayed more than the rest).
- Allows frequency capping so you can determine how many times a unique visitor gets to see a specific ad. Capping can be done per minute, hour, day, week, month or lifetime.
GAM also allows you to check available inventories per ad slot so you know if you can still rotate additional ads on a spot and how many ad impressions you can still serve.
There are still some more features I’m looking out for:
- Allow users to change their time zones. For now, I’m stuck with Hawaii time so I always adjust.
- Offer other currency for CPM rates other than US dollars.
- Fix the features in user access so publishers, advertisers, and administrators have controls and reporting available to them.
GAM is for publishers who handle multiple sites and manages direct ads on a CPM model. If you already have an AdSense account, check out Google Ad Manager and give it a spin.