The announcement inside my Google Analytics panel says…
We’re excited to announce the newly redesigned Google Analytics.
Over the next several weeks, we will be migrating all existing Analytics accounts to the new Google Analytics interface. You will be notified by email once your account has been migrated. For an entire month you will be able to access both the original interface and the new interface. During the migration, you should experience no interruption in service and you’ll be able to see all of your data regardless of which interface you use. For a sneak peek at the new Google Analytics, take a look at the following resources.
I looked for more hoping my account has already been upgraded but nothing except for a feature list and this video preview. From the looks of it, seems to be a really nice make-over to me. I got this screenshot below from Search Engine Land.
It’s starting to look like MeasureMap (the one Google bought over a year ago). Now, it made sense why they bought it and then after 14 months, still has not relaunched it (which basically begs the question if they are indeed abandoning that project). Looks like they got it for the talented people behind it, not the product/service itself.
Update: See, Jeff Veen (the lead guy at MeasureMap) says he’s been busy with Google Analytics.