After years of waiting for the guys from MeasureMap to update their awesome blog analytics service, they’ve actually done something there. This, according to a email they just sent a while ago.
For those who didn’t remember, MeasureMap was bought by Google in mid February of 2006. For over 2 years since the acquisition, nothing happened — it’s as though Google has practically abandoned the project. Google’s been known to kill start-ups they buy (see Dodgeball) so it’s a surprise that after more than 2 years, MeasureMap will be revived.
According to email instructions, all MeasureMap accounts will be converted:
Convert your Measure Map account to Google Analytics
We’re giving our earliest users of Measure Map an opportunity to use our new service, built on the powerful Google Analytics platform and continuing to use the interface you’re familiar with.
1) Create an account at Google Analytics.
2) Install the Google Analytics tracking code on your blog.
3) Tell us the URL of the blog you’re using. (Option: This is a Blogger blog. If so, we’ll put a “Stats” tab on your Blogger dashboard.)
Once your MeasureMap account is converted, they’ll ask you to wait as they will need to do “some tweaking” from their end to finalize the conversion. I am told I will get email notification once this is done.
Question though is, will I get a much better and fully functional MeasureMap account? Or I might end up seeing my own Google Analytics instead. I hope it’s the former. GA is good but MeasureMap was specifically tailored to bloggers and the data that it filters and presents are the very relevant ones bloggers most often want to figure out.