Rumors have been spreading like wild fire that Google is in talks to buy Feedburner for an estimated $100 Million.
This seems to be a logical move by Google considering they’ve already got Urchin (now Google Analytics) on board. Besides, Google is looking eyeballs from popular sites running RSS feeds and Feedburner’s Ad Network may seem to be the next step in covering all its bases. I know RSS readers are smarter than your average visitor so a CPM or CPA model might work.
Actually, you’ve not yet noticed, there’s AdSense for feeds now available thru Feedburner. However, one will need to apply for that in order to employ it. I’ve applied for it for months now and haven’t heard from them yet.
On another note, Google’s BlogSearch has been reported to include into account the feed subscription count of a blog. By tapping into the database of Feedburner, Google will have access to hundreds of thousands of blog’s RSS usage and feed count for a better blog search algo.
Then, there’s also the podcasts — audio search, possibly? That $100 Million will be well worth it.
lol, talk about the devil… we were just discussing about the possibility of Google setting their eyes on Feedburner a few weeks ago and the rumours are here…
Cool!… no more need to waste some braincells trying to figure out how to migrate my feeds to Google’s feed reader *snicker*
[...] Yuga reported on his blog that a rumor is spreading like wildfire that Google is in talks to buy Feedburner. Well, for me, it’s a good move by Google if it’s true. Majority of blogs I know are using the Feedburner service and with Google entering the scene, I could see a more improved service and a better Google blog search. [...]
[...] I am really wondering what’s with Feedburner that Google became interested. The rumor said that Google is now into acquiring the Feedburner for about $100 million (talks here, here, here, here, here, here, here). [...]
http://pdosc…
Why would Google buy Feedburner? Rumors have been spreading like wild fire that Google is in talks to buy Feedburner for an estimated $100 Million. This seems to be a logical move by Google considering they’ve already got Urchin (now Google Ana…
Twitter: mparazgmail.com
says:
and Feedburner has a solid Java architecture (it seems)… let’s have Google Java overlords Joshua Bloch and Crazy Bob Lee take a hack at that.
Twitter: filipinovoices
says:
Google should buy Feedburner because it is cheaper to do so now than wait later…
If Google is aiming at internet domination, then Feedburner is a logical acquisition…
[...] the paid model and give them all away for free. This is what’s happening with their recent purchase of Feedburner [...]
[...] AdSense for RSS feeds have been in best for years now — even way before Google bought Feedburner late last year. I’ve been in the FAN for over a year now and I think I’ve only made [...]
Jaquan…
this is why i always pick my nose….