I read from Darren’s post that JenSense compared Yahoo! Publishers Network and Google AdSense during her radio appearance last week.
Jen summarized Paul Scrivens indicated that his YPN earnings in the last few months have gone to almost 10 times that of his AdSense earnings before the move. A 1,112% increase for the month of August has convinced him to move all contextual ads on all his blogs to YPN. A wise move if you’re getting that much difference anyway.
My only concern here is that a lot of other factors have contributed to the staggerring results that favored YPN.
- There were only a few selected (by invitation) publishers which could skew ad delivery density.
- Fewer publishers mean less impressions and clicks which may result to higher eCPM.
- Higher click-throughs compared to AdSense. YPN ads uses Verdana font (as against Arial for AdSense) which blends well with the rest of the blog.
Trader Mike thinks “Hmm, makes me wonder if Yahoo is giving the bulk of the revenue to the publishers in order to generate buzz and then will ratchet the % down over time as they steal publishes from AdSense.”
While most would hurry and jump ship at a prospect of higher revenue, I would stay put and observe a bit for a couple more months.