On a not-so-techy note, LeBron James tweets his frustrations regarding his Samsung phone after it deleted all his data. Keeping in mind that King James is one of Samsung’s biggest endorsers, the term “There’s no such thing as bad publicity” doesn’t apply well here.
It was reported by Fox News that Samsung last year spent $12 billion in marketing alone. Included in this fund is James as he has been paid (most likely a lot) to promote the company’s devices since the arrival of the Galaxy Note II. He also starred in Samsung’s commercials.
He must’ve realized his connection to Samsung right after the frustration sunk in as he quickly deleted his tweet just minutes after posting it. But with 12 million followers, it’s bound to simply be screencap’d and that’s exactly what happened.
After less than an hour, he once again tweeted, “Close call. Wheew! Got all my info back. Gamer! Lol”
Although no data has been permanently lost and he didn’t really specify how he got his files back, what we can learn from this is that no one is really safe from unexpected wipeouts like these. That’s why it’s very important to back up all the content of your phone every so often. If you’re running low on hard disk space, there are various cloud services today that offer free storage.