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ZTE becomes 4th largest phone vendor

Was actually surprised to read the recent IDC report which puts China’s ZTE (remember the ZTE-NBN deal?) as the world’s 4th largest handset maker for 2010, even surpassing Apple which was bumped down to 5th.

Nokia still leads the pack with 30.8% share of total shipments for the year ( with 123.7 million, though that’s still down by 2.4% from the previous year). It’s then followed by Samsung at 20.1% (80.7 million handsets) and LG Electronics at 7.6% (30.6 million).

ZTE came in at 4th with 16.8 million handsets (4.2% share) where it pushed down Apple to 5th with 4.0% share (16.2 million). ZTE makes handsets for 3rd parties like Verizon in the US.

Phone manufacturers shipped a total of 1.39 billion handset units in 2010, still up from the 1.17 billion units shipped in 2009 {source IDC}.

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Avatar for Abe Olandres

Abe is the founder and Editor-in-Chief of YugaTech with over 20 years of experience in the technology industry. He is one of the pioneers of blogging in the country and considered by many as the Father of Tech Blogging in the Philippines. He is also a technology consultant, a tech columnist with several national publications, resource speaker and mentor/advisor to several start-up companies.

27 Responses

  1. Avatar for Anonymous Anonymous says:

    Sr. abe, mgakno na po ngyn ang iphone 3gs? still 35k?

  2. Avatar for Purchase Eyeglasses Purchase Eyeglasses says:

    Thanks for sharing your valuable information.

  3. Avatar for Jonaflormicfren Jonaflormicfren says:

    That shows that ZTE has an impact, and they are part of production. http://learner-spot.blogspot.com/

  4. Avatar for Fleeb Fleeb says:

    @icarus and Jorlan – yep. That’s basically it. China IS a big market.

  5. Avatar for JorlanBalbuena JorlanBalbuena says:

    ZTE sells phone in CHINA, and China is a very big market…

  6. Avatar for Abe Olandres Abe Olandres says:

    @hubes – not necessarily. In the $US, almost all iPhones are sold at $199 to $299 level. The older models went down to $99 coz they’re subsidized.

  7. Avatar for hubes hubes says:

    how about in terms of sales amount. baka no. 1 apple because each phone costs 25k up.

  8. Avatar for Whiners Whiners says:

    Where’s Sony Ericsson? Where’s HTC? Where’s Motorola.. where??

  9. Avatar for icarus icarus says:

    China is a huge market for phones. ZTE can get most of its sales from there. That’s why it’s no doubt it outmatch Apple in terms of number of units sold.

  10. Avatar for Madz Madz says:

    Bayantel’s 1st wireless landline was a ZTE phone…my mom had 1..

  11. Avatar for Carlo Carlo says:

    Very, very surprising indeed.

    Also, the 2nd and 3ed spots are relatively new to the mobile phone market.

  12. Avatar for manaka_junpei manaka_junpei says:

    ABC ZTE ABCDE FG=First Gentleman

  13. Avatar for Miguel Paraz Miguel Paraz says:

    They may not be that famous because they generally don’t sell devices under the “ZTE” brand, but under the telco’s name.

  14. Avatar for futurology futurology says:

    @Markem: SE, motorola, etc are the “others” category

  15. Avatar for jun jun says:

    hmmm baka kasama sa bilang yung usb doggle or yung wifi device nila.. basta nilalagyan siguro ng sim.. palagay nyo

  16. Avatar for Ben Ben says:

    @realjarley: Actually, ZTE is already being used. Especially on landline phone like what is used by bayantel and other companies which offers wireless landlines. Even the wireless broadband USB dongles offered by smart is ZTE

  17. Avatar for markem markem says:

    bakit yung SE wala dyan?

  18. Avatar for JKisaragi JKisaragi says:

    WHAT IF, typo yan at HTC pala talaga yan.

    Wala lang, hehe.

  19. Avatar for realjarley realjarley says:

    Panu kaya kung natuloy yung ZTE sa pinas, anu kaya ang naging epekto nito sa bansa natin?

  20. Avatar for NemOry NemOry says:

    do you own a ZTE phone @sir Abe?

    I just knew that ZTE is a phone brand.

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