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March 11, 2012

Beats and Monster just called it quits!

Monster Cable and Beats Electronics have come a long way since their first headphone “Studio” was released back in 2008. Over the next succeeding years, the partnership has garnered success through artists/athletes’ inspired and endorsed earphones, cans and loudspeakers which mostly appealed to teens and the young at heart.

In addition to audio peripherals, the integration of their audio technology to devices such as smartphones (HTC), computers (HP) and more surprisingly on cars (as seen on CES 2012) solidified their place in the audio equipment industry. But in-spite of their success, Monster and Beats Electronics decided not to renew their 5 year contract and part ways later this year because of financial reasons.

What the future holds for these two companies is still uncertain. But what is certain is that Monster will still have their own product line as they have even before their partnership with Beats Electronics.

As for Beats, I don’t think that it will be the end of them. Because of its popularity and endorsements, I see them partnering with another well-known audio manufacturer or making a name for themselves by being a stand-alone company. Either way I think that these two companies, along with other giants, will slug it out to provide us with note-worthy headphones in the future.

HTC buys Beats by Dr. Dre, plus a little bit of cool
Beats reaches 'Executive' level with new headphones
Apple might acquire Beats Electronics for $3.2 billion

14 Responses to “Beats and Monster just called it quits!”

  1. amao says:

    anu na kaya mangayayari sa HTC partnership??

  2. Turonbulaong
    Twitter: TuronBulaong
    says:

    Tingin ko naman hindi maapektuhan yun nung break-up ng Beats at Monster kasi bukod sa urBeats appeal and software lang naman ang inacquire ng HTC sa beats eh. Pero specualtions lang to. Let’s see what will happen in the future.

  3. Alex
    Twitter: ibrado
    says:

    Errr. Isn’t this article a couple months too late?

  4. Tolits Allanza says:

    hope this split up would make their pricing scheme half the price for their future products :)

  5. marcus says:

    Late na to. Dats how good yugatech is haha.magaling lng s mga cellphones

  6. JmBalicano
    Twitter: JMBalicano
    says:

    HTC: Oops..

  7. Anthony says:

    How much do these headphone’s sell for in the Philippines? I’m in the U.S. and I see them selling from $100-$300 dollars. If they were having financial problem’s they should have cut the price to sell more items.

  8. kendra
    Twitter: SahleehSanDiego
    says:

    news is a bit late but it’s okay coz most of us are STILL unaware of it…now afaik, SOUL by Ludacris may or will take the limelight if we’ll feel this breakup in the next few months…let’s wait then see..

  9. Wilson Phillips says:

    you won’t see me crying.

  10. Wut says:

    Beats. noun. an over-rated and over-priced product that promises to deliver “quality” listening experience according to well – Dr. Dre’s taste. effing gimmick.

  11. ekek says:

    yea. overated tong beats by dr. dre.

    tried it, not impressed.

  12. ye0000 says:

    Convenient and cheaper monster beats by tour
    Monster beats headphones by tour are convenient to carry. They only take up a little space and they are light. And they are suitable for our amateurs who love to listen to music when in a trip.
    There are many different colors and styles about monster beats tour headphones. We can choose our favorite colors about headphones from monster. Their appearances and styles are fashionable and really beautiful. Many stars are the regular user of them. Frankly speaking, the appearances are really intriguing.
    What is more, the quality of monster beats headphones is good. And more importantly, they are really suitable to listen to music like rap, which are in strong rhythm.
    And monster beats by tour are cheaper than other kinds of monster products. We can use less money to enjoy high quality music.

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This article was written by Ronnie Bulaong, a special features contributor and correspondent for YugaTech. Follow him on Twitter @turonbulaong.

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