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Genius, the iTunes Salesman

When I finally saw the video of Steve Jobs announcing and demoing the Genius, the first thing that came to mind was *kaching*. I think you get the drift.

The idea behind iTunes Genius is that it “creates a playlist from songs in your library that go great together.” It’s basically a smart discovery-recommendation engine that offers a new set of songs from a user-selected song in your playlist.

itunes genius

The Genius idea actually attracts more purchases from the iTunes store. The engine actually up-sells you new songs you might want to own and listen too. Apple should have had this feature much, much earlier — it’s a great idea and it’s something that could tremendously push their iTunes sales. Kaching!

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Avatar for Abe Olandres

Abe is the founder and Editor-in-Chief of YugaTech with over 20 years of experience in the technology industry. He is one of the pioneers of blogging in the country and considered by many as the Father of Tech Blogging in the Philippines. He is also a technology consultant, a tech columnist with several national publications, resource speaker and mentor/advisor to several start-up companies.

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