It seems that HTC’s recent shift of strategies is paying off quite nicely, especially in the design category. After taking the spotlight at MWC 2013 with HTC One, the Taiwanese manufacturer walks away with the prestigious Red Dot award for Product Design 2013 for the Windows Phone 8X and Windows Phone 8S.
Of the three initial Windows Phone 8 OEMs, it was only HTC that Microsoft allowed to bear the same branding of its mobile platform. At first, the decision seemed questionable at best, given the fact that Nokia and Microsoft have close ties and Samsung’s ATIV S features a sleek aluminum body. In the end, however, it’s apparent that the Redmond-based company was right in picking HTC and its two handsets all along.
In a statement made by the Prof. Dr. Peter Zec, CEO of Red Dot Design Award, he pointed out that in addition to its “extraordinary design quality”, both of HTC’s WP8-powered devices have “showed that design is an integral part of innovative product solutions.” We couldn’t agree more with Dr. Zec on that, and hopefully its competitors (especially the one that recently unveiled a handset *cough*) can learn a thing or two about making a visually appealing device.