Now here’s something you don’t see every day. According to a recent study conducted by On Device Research, 41-percent of the 900 respondents that they’ve interviewed are happy with the speed of their mobile internet connection, and only a quarter are pissed about theirs.
41-percent seems like a good number on paper, but if we take a closer look at the data, it shows that 59%, or 3 out of 5 respondents are either feeling ‘meh’ or unsatisfied with the current internet speed in the country. This means that the two biggest telcos in the country, Smart and Globe, still has a lot of ground to cover before it’s all said and done, particularly in the mobile 4G/LTE segment.
But despite of the current state of mobile internet connection in the country, On Device Research’s study shows that half of the respondents have unlimited data package on their postpaid plans.
The data also shows that 44% of the respondents are spending less than $12 or roughly around Php500 every month to have internet connection on their mobile device, and almost a third spends around $41 a month on mobile data plan.
Another valuable insight that On Device Research has uncovered on their recent study is that almost 9 out of 10 mobile internet users in the country are under the age of 34, and more than half of it are between the ages of 16 – 24 years old.
This means that there’s a huge potential market for social media apps and online chat services which are currently being dominated by Facebook (and FB Messenger). And speaking of smartphone apps, 3 out of 5 respondents stated that they are using music streaming services at least once a week with Spotify leading the pack with 13% share, while Spinnr and My Pinoy Radio are in a close second and third position with 11% and 10% shares respectively.