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RIM rebrands, now calls itself BlackBerry

Abe Olandres Editor-in-chief January 30, 2013 · 1 min read

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Research in Motion is making its biggest push today. Aside from launching two new BlackBerry 10 handsets, it has also re-branded itself and will now be called BlackBerry.

BlackBerry CEO Thorsten Heins delivered the news today saying that “One brand. One promise. Our customers use a BlackBerry, our employees work for BlackBerry, and our shareholders are owners of BlackBerry“.

BlackBerry has always been the more recognizable brand instead of RIM so this decision to drop Research in Motion and just adopt BB is a good move.

Two new handsets were also announced today, the BlackBerry Z10 and BlackBerry Q10, running on a totally revamped operating system.

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rim rebrands to blackberry

Abe Olandres

Editor-in-chief

Abe is the founder and Editor-in-Chief of YugaTech with over 20 years of experience in the technology industry. He is one of the pioneers of blogging in the country and is considered by many as the Father of Tech Blogging in the Philippines.

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