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November 09, 2012

Samsung is expected to rebrand itself at CES 2013

Samsung is reported to be engaging business with design teams responsible for Nike’s brand development as well as for Starbucks in the past. The report suggests that the company may reboot its logo, advertising style and other elements as well. The target of the rebranding is for Samsung to attain a more strategic position, for it to wash out its Asian image and for it to compete in a more global level.

The reported reboot is expected to happen at CES 2013. Maybe Samsung could create a more classy logo, use more premium materials for their Galaxy line or push further their notebooks to compete directly with Ultrabooks and Macbooks.

A rebranding would be a very timely move especially with all the heat and attention arising from Samsung and Apple’s competition. Anyway, CES 2013 is months away and there are lots of things to be excited about. Early rumors suggested that the Galaxy S IV may be unveiled at the event but it was denied by Samsung later on.


Editor’s Note: Images above are just YugaTech renders.

15 Responses to “Samsung is expected to rebrand itself at CES 2013”

  1. Jpmallariotrp says:

    What’s so freaking wrong with an asian image!? Samsung has toppled alot of giants without giving that up. Nokia didn’t droo its Finnish reputation at the height of its sales!

  2. bios says:

    and why would Samsung trying to wash out their Asian image? to compete with the global market?

    are you sure? hahah….

    what’s wrong with the Asian image? smart *ss

  3. bios says:

    what’s wrong with its Asian Image?

  4. Ex-Alodian Knight says:

    Sometimes, when people hear the name, samsung, it’s not associated with Chinaphone, it’s either associated with either of the three:
    *iPhone Ripoff
    *some other cheap-phone from Good Korea
    *cheap plastic

    so a reboot to a more global scale would work on Samesung and their copycat-condition at the moment.

  5. Yuja
    Twitter: yujatakeo

    They shouldn’t have used the term “wash-out” but rather extend their image to the global market.

  6. iphonekamote says:

    they will rebrand it sam’s song

  7. Patricia says:

    Well, this is bad… if that is the REAL new Samsung logo. It sure looks like an iPhone App icon. LOL!

  8. Epstein says:

    Samsung is all over the new episode of the Vampire Diaries

  9. Spartan says:

    Looks like 2 Nike logo for me.

  10. Spartan says:

    Looks like 2 Nike logo.

  11. prophet says:

    Weak design. So cheap..

  12. ronald says:

    Waste of money. Just spend it on r & d.

  13. Vince Lopez says:

    It’s like sports brand logo.

  14. HTC fanatic says:

    SAMSUNG, start now your photocopiers….


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Bob Freking writes, edits, & renders for YugaTech. You can contact, follow or tweet him at @bobfreking. For all his social media links, you can go to

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