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Sony to exit the smartphone market?

Following reports that its smartphone division is not doing well, Sony is now looking at exiting the smartphone market and will instead focus on its other profitable businesses.

According to a report by Reuters, Sony’s CEO Kazuo Hirai said that the company “would no longer pursue sales growth in areas such as smartphones where it has suffered competition from cheaper Asian rivals as well as industry leaders like Apple Inc and Samsung Electronics.”

Aside from Xperia smartphones, Sony is also contemplating on quitting the TV business as well and is considering selling these divisions. It’s worth noting that the company focused on growing its mobile and TV businesses right after it sold its VAIO PC division to Japan Industrial Partners Inc (JIP) last year.

Sony’s next step is to grow its remaining businesses which it considers as profitable such as camera sensors, video games and entertainment. If this is the case then it’s looking good for the PlayStation as well as OEMs who prefer Sony imaging sensors in their products.

source: Reuters

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43 Responses

  1. Avatar for THE SOURCE OF ALL THE SOURCE OF ALL says:

    SONY is the Source of all those ideas Big leading Manufacturers are imitating..

    I am an Electronics Engineer and have opened many electronics circuitry boards on different brands especially Leading Products.

    What I have found out is they were all imitations from the first one who made it… The SONY.

    I salute Sony for being SILENT without even dealing with those patent wars where others takes advantage and what funny as well is that the smartwatch thing… hehehe..

    Advertisement Lures and fools viewers and consumers.

    And If it is the hardware i am talking then its the sony electronics I admire most.

    It just happens sony software side is at it’s edge. Hope they have software developers as good as google.

  2. Avatar for rey rey says:

    i’d still choose sony over other phones. i had the z ultra, the z1 and iphone 5s. and now i bought the z3. sony performs just like how iphone 5s does. both feels and look premium. sayang nga lang at hindi mabenta sa tao ang sony. i hope hindi basta mawala sony xperia sa market and also their updates.

  3. Avatar for elj elj says:

    not surprised.
    Sony pricing is expensive. Tatapatan mo pa ang iPhone sa presyohan.
    I bought my Xperia for its ‘waterproof’ perk, sadly, it wasn’t as waterproof as I expected. Then there goes after sales service, it was a crappy one. They can do better, really. Overall, I was not satisfied, and maybe others too. If many were satisfied, Sony should have succeeded. Too bad, Xperia.

  4. Avatar for Nemo Nemo says:

    No No Nooooooo! Y! Dahil yan sa Mga cheap na Android phones

  5. Avatar for r41n r41n says:

    https://twitter.com/SonyMobileNews/status/5684473065063*****

    “Lots of media speculation re: our future today – don’t believe the rumours. Looking forward to a busy & exciting MWC!”

  6. Avatar for SpiderWak SpiderWak says:

    Just when I’m waiting for the Z4 so I can upgrade from Z. Change of plan.

  7. Avatar for utol utol says:

    Pricing killed Sony… ang daming mura na brand and yet Sony is always above them, Samsung, LG, Sharp. Then here comes Devant, Skyworth and TCL to add injury to the price point.

    Kung kaya nung ibang brands na mura, why can’t they? Just wondering

  8. Avatar for mang kanor mang kanor's ghost says:

    I’m still waiting for HTC’s collapse. HTC and Sony likes to overprice their phones.

  9. Avatar for andrew paolo andrew paolo says:

    Sad news, i have numerous sony products now ( xperia, bravia, ps and cameras). Sony is known for their product quality, style and durability. Hope they continue to prosper

  10. Avatar for thor thor says:

    too bad… their UI was one of the best, least modded/skinned out of the android devices. they had the best looking android phones(at least for me)…

    im still wondering what could’ve happened had sony agreed to license OSX on Vaio from Apple back in the day. Siguro Xperia would’ve been running on iOS instead of Android.

  11. Avatar for Arvin Arvin says:

    they will never follow the “Cheap” trend because they believe that they are “SONY”. xperia mobile phones are premium phones, hence higher price.

  12. Avatar for apa apa says:

    they will never follow the “Cheap” trend because they believe that they are “SONY”. xperia mobiles phones are premium phones, hence higher price.

  13. Avatar for Ling Ling says:

    Sayang naman.
    I have tried many smartphones such as Huawei, Lenovo, Samsung and even an iphone the past two years. I have been switching because I could not find a fitting phone for me.

    Nung bumili ako nung sony xperia swak na lahat. Features, camera quality (back cam), durability (promise ilang beses ko nabagsak), UI and even the water resistance feature. Plus the look feels classy (medyo annoying lang yung thickness). It’s not even laggy.

    Problema kasi, not all can afford quality phones kaya nalugi sila. Switch na sa chinese smartphones.
    Bye sony :( sana yung mga papalit di na cheap-ass low quality sh*t.

  14. Avatar for 1cho 1cho says:

    Bababalik ako sa SONY pag bumalik sila sa 1 year release cycle ng Z Series.

  15. Avatar for ross ross says:

    ang mahal kasi eh kung ginaya lang nila ang Samsung at LG makaka laban pa sana sila iba pa rin naman gumawa ang Sony, kaso nga sa specs atrasado tapos mahal

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