The new Maps app is one of the reasons why Apple users refuse to upgrade their device to iOS 6. It is inaccurate, subpar, half-baked and ugly at times. Because of that, Apple’s CEO Tim Cook apologizes and suggests you try other maps.
Tim Cook acknowledges the shortcomings of the Maps app and apologizes to customers through an open letter saying, “We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.”
If that wasn’t bold enough, he went on to suggest that you try the competition’s mapping system. “While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their Web app.”
Furthermore, Apple also launched a special App Store recommendations to show alternatives to the Maps app.
Personally, I think Tim Cook’s move took a lot of balls and is an admirable one. It’s rare for a CEO of a company such as Apple to openly admit their shortcomings, apologize for it and even credit the competition. However, it is also rare for a company such as Apple to allow an incomplete product to be released. As some would say “It’s very uncharacteristic for Apple.”