Early this month Xiaomi Taiwan was fined by the FTC for falsely declaring that their Mi3 smartphone sold out in minutes. This was revealed to me by folks from Huawei over lunch earlier this week and asked if there is an FTC equivalent here in the Philippines.
Lazada, the sold channel for Xiaomi in the Philippines, reached out to us denying the numbers but would not correct our figures even if they declared that the sale of the handsets closed out during that day.
A week later, Lazada went out and declared an Open Sale which supports our earlier story that not all the units were sold out.
Since then (about 37 days) the Xiaomi Mi 3 are still being sold by Lazada with very heavy advertising in Facebook and Google.
This makes us wonder why such a very good product with a very affordable price tag would not sell as much as we’d expect them. It’s probably the familiarity, of lack thereof, of the brand among Filipino consumers.