Have you ever looked at your Adsense account and see the clicks going up but the dollar figures sliding down?
If you used to get $10 per 100 clicks and now still seeing somewhere in the range of $12 for twice that number of clicks, then you’re inflicted with the
rare common virus called Smart Pricing.
Smart pricing is basically getting paid lower than usual because the click did not covert or did not result into a sale for the advertiser.
It comes in a time when you are seeing really good upward results in your daily/weekly revenues only to see it slump on the 3rd week or so. Still traffic is growing, clicks are increasing but not the moolah. Unfortunately, this kind of illness however rampant and as common as the common cold, does not have a cure.
Ahhh, such is life.