I started getting direct advertisers on this blog about two years ago. The other blogs just followed suit. It was an exciting prospect because the growing interest in blog advertising was something that popped out of nowhere. One of the best ways to prepare yourself for direct advertisers is to come up with an ad rate card.
About 13 months ago, I shared a sample of my rate card here. You can still download a copy of the file here. It’s an old one and I’ve actually updated that one into a new PDF file (which needs another round of updates because of the redesign). Essentially, there are 3 basic parts that you should include in your rate card and we’ll tackle each one of them.